Introduction to Italian American Coffee-Cappuccino Cup capacity

Introduction to Italian American Coffee-Cappuccino Cup capacity

Many coffee fans like to collect all kinds of coffee cups, so some powerful coffee brands continue to launch specially designed cups for fans to collect. For example, illy will work with different designers to launch specially designed cups every year. Hong Kong star Chen Hao is a fan of illy coffee cups and will buy and collect them as soon as he sees them when he travels. Jackie Chan is also a fan of world-class famous porcelain coffee cups and saucers. It is said that there are more than 600 sets of collections. When buying cups, many people often fail to correctly distinguish coffee cups from black tea cups. Usually, in order to spread the aroma of black tea and appreciate the color of black tea, the bottom of the cup is lighter, the mouth is wider, and the light transmittance is higher, while the coffee cup has a narrower mouth, thicker material and low light transmittance. Coffee cups are generally ceramic cups and porcelain cups. Ceramic cups are suitable for deep-baked and full-bodied coffee, while porcelain cups are suitable for lighter coffee. In fast coffee chains, it may be easy to understand the meaning of short (short) cup, tall (tall) cup and grand (large) cup, but what about the names such as venti, trenta, alto and so on? These words come from Italian and often refer to oz specifications. Venti means "20" in Italian, trenta means "30", and alto means "big" meaning Starbucks 8-ounce cappuccino and 12-ounce cup of coffee are basically made with the same amount of coffee (Espresso), which means that "small cup" coffee tastes purer and better. In the rules of the World Barista Championships, the traditional cappuccino is defined as "five to six ounces of drinks (Five-to-six-ounce beverage)". If you buy a large cappuccino, pay so much RMB and buy a lot of milk instead of coffee.

Starbucks now sells cappuccinos in three sizes: medium (12 oz), large (16 oz) and oversized (20 oz). At present, the "small cup" specification can no longer be seen on the shop's price list, and it is said that it can be ordered if customers need it.

If you ask Starbucks why it is doing this? Technically, no matter how skilled a barista is, it is difficult to make a high-quality, large cup of cappuccino milk foam (called "Microfoam" in jargon).

As for why it is priced in this way? The economist's answer: this is Starbucks' painful choice in the face of a dilemma-prices are too low, profits disappear, prices are too high and customers are lost. But if your goods are too cheap, you may not be able to make money. Because a large number of customers who can afford to pay do not want to lose their price and step into the bargain store. As a result, companies do not usually drive down the prices of cheap products in order to prevent the loss of high-end customers and, like Starbucks, make cheap goods invisible.