How to build a coffee shop with its own characteristics

First, don't cover everything.

The reason why many cafes fail is that operators want to do everything from the very beginning, they want to provide customers with the most comprehensive range of goods and services as diverse as possible. But every operator has no way to sell the highest quality coffee and service at the lowest price. So don't do everything, don't try to meet the needs of every customer. For example, Starbucks can drive all over the streets, the key to success lies in the atmosphere of the coffee shop, in the customer's coffee experience, lies in finding a little peace in the busy life.

Second, independence is the advantage of opening a coffee shop

It is possible that the scale of your business and the maturity of your business model cannot be compared with Starbucks. But from another point of view, your independence happens to be your advantage, and you need to use your independence to get your share of the market.

Throughout the world, new independent cafes are emerging every day in major cities with a more developed coffee culture, such as London, New York and Tokyo. In addition to big cities, coffee culture has also penetrated into small and medium-sized cities, the great market opportunities, and the fierce market competition can be imagined.

In such a crowded market, you need to rely on unique selling points to survive. You need to find the value of your coffee shop.

Third, focus on improving the quality of coffee shops

Not everyone will accept your unique selling point. Your selling point is unique and unreplicable. You need to implement your unique selling points in every aspect of the coffee shop operation, whether it's interior decoration, product packaging, or your baking craftsmanship. Only in this way can customers really feel the message you want to convey. Will think, "this coffee shop is so different, I like it very much!" Many operators are worried about how to improve their business performance, but in my opinion, as long as you grasp the unique selling point, your performance will naturally be qualitatively improved. Yes, as long as you find your "USP", you can attract more customers and make more money!

To find your unique selling point, you first need to have a deep understanding of your customers and the business philosophy of the coffee shop. You can look at your coffee shop from the perspective of a consumer, judge whether the selling point of your coffee shop is unique from the perspective of a bystander, and whether you, as a consumer, will be attracted by the selling point of this coffee shop.