A brief Analysis of the reasons for the low Coffee consumption in China

Coffee has become the world's largest natural drink, but why it is very difficult to open up the market in China. Is it because Chinese people are used to drinking tea? The rent is too high? The consumption of coffee is too low, which is caused by many factors.

First of all, because the price of coffee is too high, the popularity of coffee in Europe and the United States has developed from the grassroots. Today, the per capita consumption of 7 billion people in the world is 127,560 cups per year in Europe, and 440 cups per year in the United States. China's per capita consumption is only 5 cups per year. In our neighbors Japan and South Korea, the price of coffee is equivalent to 8-10 yuan per cup. Only our own coffee in the world is ridiculously expensive. It is precisely because the ridiculously expensive price of coffee hinders the desire of the majority of consumers to consume coffee. There is no benefit if there is no scale in any industry. Coffee is still a luxury consumption in China, and many people do not dare to enter the cafe.

In addition, many professionals said that Chinese coffee culture is not mature enough, the regional consumer market is uneven, and there is a lack of domestic brands that can tap and spread China's local coffee culture. The number of cafes in China has exploded, but coffee consumers have not followed suit. In recent years, coffee consumption in first-tier cities such as Beijing and Shanghai and some southern cities has indeed increased rapidly, but the per capita annual coffee consumption in China is only 5 cups. Coffee has become a new favorite of leisure drinks for many young people, but as Chinese coffee culture is not mature enough, many people drink coffee to catch up with the trend.

Finally, due to the lack of standardized identification and operation from raw material planting to product production to coffee preparation, Chinese local coffee enterprises are facing the challenges of specialization, scale and branding. Therefore, China needs to cultivate a number of local brands that combine local regional and cultural characteristics, and can devote themselves to promoting the standardized production of coffee, further spreading coffee culture, and cultivating people's consumption habits, which needs the support of the government. it also depends on the enterprises themselves to go out to learn and cooperate.

China's coffee market is expanding, and there is still a lot of room for value-added in China's coffee market. Coffee can gain a foothold in countries where tea is the main drink, indicating that coffee is recognized by many people. Therefore, coffee shops should optimize the above problems to further expand China's coffee consumption.