Be the cup of coffee that the creator wants.
A cup of vanilla coffee, two homemade desserts, a laptop, and a small "brainstorm" about entrepreneurial projects began.
Every evening, "We coffee" in a corner of the main building of Tianjin City College will become a paradise for entrepreneurial college students, with heated debates and fresh ideas rising with the aroma of coffee.
"We coffee" officially opened in September last year, students start their own business, jointly set up by a number of college students using idle funds that are ready to start a business but do not have a suitable project. At present, there are 4 entrepreneurial students, 7 daily working students and 3 part-time students. " Li Peng, head of Zhongchuang Space in Orange County, Tianjin City College, said
"our coffee project is not just a platform, there will be occasional pioneer roadshows, start-up salons, entrepreneurs can find the right investors." Sun Yuxin, co-founder of our coffee, said, "College student entrepreneurs can design products, form teams, complete initial ventures, and even get the first round of investment here."
Nearly a year after starting a business, Sun Yuxin has set up six creator coffee programs in five universities, including the Clinical Medical College of Tianjin Medical University. In the Tianjin International Design week held not long ago, the "We coffee" project was also invited to participate in the exhibition, with its unique leisure concept, the atmosphere of roadshow, training, cooperation and exchange in the hall, as well as the artistic enjoyment brought by lacquer ware production, oil painting, clay kneading and so on, which was well received by visitors.
For Sun Yuxin, "coffee is very expensive" is a very real problem at present, most of the visitors are school students, which determines that the price of coffee should not be too expensive. For coffee project investors, they know very well that they can never rely on opening a coffee shop to make money, so they focus their business model on investment. At present, they are also looking for some creative and characteristic projects to jointly start a business by way of investment.
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Only the four core competencies of coffee lead a new era of coffee entrepreneurship.
1. Top R & D continues to set off hot spots in the market, only coffee has a top R & D team in the industry, and every member of the team can engage in new product research and development with accurate measurement and rigorous R & D attitude. According to the latest beverage trend in different seasons, after careful market research, the R & D team will launch a series of new products that detonate the market selling points from time to time to ensure partners' ownership.
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A brief Analysis of the reasons for the low Coffee consumption in China
Coffee has become the world's largest natural drink, but why it is very difficult to open up the market in China. Is it because Chinese people are used to drinking tea? The rent is too high? The consumption of coffee is too low, which is caused by many factors. First of all, because the price of coffee is too high, the popularity of coffee in Europe and the United States has developed from the grassroots. Today, there are 7 billion people around the world.
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