Introduction to American Coffee Culture 1

The United States is a young and dynamic country, any form of culture in this country, like itself, is unrestrained, unstereotyped and spontaneous, and the coffee culture of the United States is no exception.

Americans drink coffee casually, without scruples, without European sentiment, without Arab fastidiousness, and drink freely, comfortably, selfishly and detached.

The United States is the country with the largest consumption of coffee in the world. Americans drink coffee almost everywhere, and the aroma of coffee can be heard everywhere, whether at home, school, office, public places, or anywhere else. It is said that the Apollo 13 spaceship, which carried a man to the moon for the first time, broke down on its way back. at the moment of life and death, the ground commander comforted the astronauts on the spacecraft and said, "Don't be discouraged, the delicious hot coffee is waiting for you!"

In some western companies, most companies provide free coffee for their employees and customers, and exquisite companies have to put several sets of high-end coffee utensils, such as exquisite Italian coffee pots, exquisite British bone porcelain coffee cups and so on. This reflects the connotation of a corporate culture.

Providing free coffee to company employees is actually a kind of humanistic concern of the business boss, showing a kind of affinity. However, "there is no free lunch in the world." there is a saying in the West that the better the welfare, the stricter the management and the greater the workload of the staff. Under intense work pressure, having a cup of coffee and stretching the sour waist in the company's rest area is undoubtedly a kind of adjustment and enjoyment, which bosses who are well aware of motivating employees have long thought of it. Free coffee can be described as "spending a small amount of money to do great things". It enables employees to maximize their physical and mental potential, create more benefits for the company and the boss, and at the same time contact the feelings of both employers and employees. it also promotes the team concept of employees and achieves the goal of mutual cooperation.

The first coffee shop in the United States was the London Cafe (London Coffee House), which opened in Boston in 1691. Later, the largest coffee shop in the world was also born in Boston. It was founded in 1808 and unfortunately was destroyed in a fire 10 years later.

Today's American cafes have their own unique form and atmosphere. Like the popular American fast food culture, most American cafes also embody a fast-paced way of life of American society.

Americans have created many miracles of chain operation in the catering industry, such as the well-known chain brands such as McDonald's, KFC and Pizza Hut, but no one would have thought that in just 20 years, Starbucks has created another fairy tale glory.

Today, when you go to many modern cities in the world, you will see a green round icon with the pattern of a goddess on it, smiling and telling you about a miracle from America.

You may not be surprised to say that no one knew about McDonald's in China 20 years ago, but wouldn't you be surprised when someone tells you that Starbucks, the world's most famous American coffee chain, didn't even know the name of Americans 20 years ago?

It was reported not long ago that Starbucks, an American coffee chain, now has more than 6000 stores around the world, including 4700 in North America, and plans to grow to 10000 in the near future. Looking all over the world, how many chain operations can there be on this scale? But who would have thought that when Starbucks was founded in 1971, it had only one humble store, but just 20 years later, it had 2000 stores, and 10 years later, that number had quadrupled again, which is a miracle of the world economy. Apart from the outstanding operators of Starbucks, there is also an indispensable role for this miracle, and that is coffee.

Starbucks is a real cafe in any case, and although it is in the form of a chain operation, every branch, whether in North America or China, shows the unique style and atmosphere of American cafes. Nearly 30 Starbucks stores have been opened in Beijing, and Starbucks in Shanghai is getting deeper and deeper into the hearts of fashion young people. Starbucks is a symbol of fashion culture all over the world, and it has recently been named one of the top 10 most popular brands for fashionable women in the world, which is the best interpretation of the characteristics of American cafes.