New business model of foreign cafes to improve turnover-monthly consumption brings good business

The same is true of monthly cafes, where many members can't come every day because of overtime, business trips, dates, and so on.

We can assume that, overall, the monthly fee of $25 a month for members can cover the cost of drinks they consume.

Many people will say that this may be the case for the cost of drinks, but coffee shops also have rent, labor, electricity and other costs.

Don't forget that coffee shops also sell all kinds of clothes and handicrafts.

If members' membership dues can solve the cost of their drinks, leaving aside the drinks, it is equivalent to a clothing arts and crafts store with more than 1000 very loyal members every month.

Fair Folks & a Goat Cafe's speculation on consumer psychology is also reflected in one small detail: it sells beer and wine as well as clothes and works of art.

In theory, this is ridiculous, because there is an unlimited supply of coffee, tea and lemonade in the store, so how can anyone spend money on wine?

But there are bound to be people who spend money on alcohol, not only to satisfy their cravings for alcohol, but also to show that they are different.

If you can do it with a paid glass of beer or wine, why not?

This model is a new experiment in the coffee industry, and the success of Fair Folks & a Goat Cafe is a good illustration. However, this model can not be said to be a trend, do not blindly adopt, operators still have to operate according to the actual situation. First of all, the raw material cost of each cup of drink is actually not high. Caumen's article introduced the 8-yuan and 10-yuan cabbage-priced coffee operated in the bustling business circle. The reason why it is so cheap is that, taking into account the cost of raw materials alone, the cost of a cup of coffee is about 3.6 yuan. These low-cost coffee can be profitable if you sell a certain amount of coffee.

If calculated according to 3.6 yuan per cup of coffee, 25 US dollars per month, or almost 166 yuan, in terms of the cost of raw materials, each member will drink about 46 cups of coffee a month, and the coffee shop will only lose money on drinks.

Drinks such as lemonade may cost even less.

There is an interesting psychological game behind this monthly model, that is, betting members can't come every day.

Just like we bought a gym membership card, the average cost of a year is not much every day, but in fact, most people can't go there every day.