The price of coffee remains low.

Frosts Descent has just passed the solar terms, and now it is the harvest season for Yunnan coffee, but the current coffee price has fallen below the cost price, making millions of farmers in Yunnan very anxious. At the same time, people are watching to see if Starbucks coffee is profiteering.

According to the Yunnan Coffee Industry Association: in 2013, Yunnan coffee planting area has exceeded 1.4 million mu, the new harvest season, Yunnan coffee output is expected to be close to 100000 tons. Yunnan coffee acreage and output account for more than 98% of China's coffee; the current New York coffee futures price remains between 110 and 115 US cents, compared with this price, Yunnan coffee is expected to buy no more than 15 yuan / kg.

Millions of cannon are worried.

At present, the main coffee producing areas in Yunnan are Pu'er, Dehong, Baoshan, Lincang and Banna coffee, and farmers are actively preparing for harvest. With favorable weather this year, Yunnan coffee is growing well as a whole, with high fruit hanging rate and fruitful results. However, unlike the bumper coffee harvest, coffee prices remain low, coffee growers are generally anxious, and the income from coffee cultivation is slim.

The first coffee grower in Pu'er roughly calculated an account according to the current situation: the cost of land rent, labor, fertilizer, management and harvest used to produce 1 kilogram of fresh fruit is about 2.2 yuan, the ratio of dry to fresh (5 ∶ 1), and the cost of processing 1 kilogram of coffee with shell beans is 11 yuan. If calculated according to the rice yield of 0.75, that is, one kilogram of coffee with shell beans can be processed into 0.75 kilograms of coffee rice, and the cost price of each kilogram of coffee rice is 14.67 yuan.

Yunnan Coffee Association believes that 15 yuan per kilogram should be a relatively low price that coffee growers can afford, and once it is less than 15 yuan, it means that they have no profit from a year of hard work.

"the price trough will give birth to another price peak. Coffee bean prices generally fall in a cycle of 10 years. According to the previous law, such a downturn is bound to pick up, and I personally predict that it will rise in 2015." Xiong Xiangren, president of the Yunnan Coffee Industry Association, suggested that coffee farmers should not easily destroy coffee cultivation when prices are low. When coffee bean prices rise next year and the year after next, they can feed back the corresponding income. Only in this way can Yunnan's coffee industry develop healthily.

Appeal to Chinese people to consume Yunnan coffee

In the face of low coffee prices, coffee enterprises are also very helpless; in the 2012-2013 harvest season, Yunnan coffee enterprises through Yunnan coffee trade, also depressed; there are individual coffee trading enterprises, serious losses in 2013. Whether coffee enterprises or coffee growers, we all hope that Yunnan coffee can go to the domestic market and serve more domestic coffee consumers with the excellent quality of Yunnan small-grain coffee.

It is understood that during the 2012-2013 harvest season, Yunnan produced about 82000 tons of coffee, exported more than 50, 000 tons of coffee, and some of it was used for instant powder production by Chinese local coffee enterprises with intensive processing capacity, and domestic consumption of Yunnan coffee was less than 20, 000 tons. In 2012, China's domestic coffee consumption was about 130000 tons.

Li Gongqin, secretary general of the Yunnan Coffee Industry Association, believes that if more cafes in China start to use Yunnan coffee beans, adding a single product of "Yunnan coffee" to the consumption list will not even be able to meet the domestic market according to the current output of Yunnan coffee. Call on more cafes in China to use Yunnan coffee, and more Chinese to consume Yunnan coffee, so as to relieve the worries of millions of farmers in Yunnan. Yunnan small-grain coffee has a long planting tradition and good quality. Yunnan small-grain coffee is strong but not strong, fragrant but not bitter, slightly sour, which is very suitable for the taste of domestic coffee consumers.

Let 700 million farmers across the country drink coffee

Back in 2008, Xiong Xiangren, chairman of Hougu Coffee, told the media that he had a dream: to make coffee available to 700 million farmers across the country, coffee should be a popular drink.

In China, the impression that coffee is "imported" is deeply rooted, and the idea that drinking coffee is a luxury consumption has always existed in people's minds. Xiong Xiangren believes that a kilogram of coffee beans can make about 50 cups of coffee, which is about the same as the cost of drinking a cup of tea from the point of view of raw materials. At present, the consumption price of coffee is still relatively high, because coffee consumption in China has not yet been popularized, and coffee businesses will include high rent and labor wages in the cost of each cup of coffee. If more people drink coffee, the operating cost of the coffee business will be reduced, and the price of each cup of coffee will naturally be much lower. When coffee consumption is popular in China, the price of each cup of coffee should be very cheap.

However, some people think that coffee operators should bear part of the input of coffee consumption guidance and cultivation, all investment should not be apportioned to each cup of coffee, and coffee consumption prices should be appropriately reduced. I hope that coffee consumption prices will not become an obstacle to the popularity of coffee consumption.

Why Yunnan small-grain coffee is of good quality, but most of its exports are consumed at home? In this regard, Dong Zhihua, vice president of Yunnan Coffee Industry Association, said: "after years of efforts, Yunnan coffee has improved its popularity to a certain extent, and Yunnan coffee quality has also been recognized by many people, but Yunnan coffee industry participants should also improve the awareness of coffee quality control, and make more efforts to improve Yunnan coffee quality, especially when prices are low, all coffee participants should pay more attention to coffee quality. With our efforts, let consumers see our determination to develop the coffee industry. Although Yunnan coffee has encountered some difficulties now, we firmly believe that the future development will be very good! The Yunnan Coffee Industry Association also calls on member enterprises to actively learn from foreign coffee brand enterprises. From planting to processing, from production to sales, from brand to service, and from image to management, we still have a lot to learn. There is still a long way to go to develop Yunnan coffee industry. "

With the joint efforts of everyone, the dream of 700 million farmers across the country to drink coffee will certainly come true.