As long as you get the right ideas and promotions, coffee festivals are held every day.
On the Good Morning World's official page, in addition to the updated countdown to International Coffee Day and the latest number of participants, you can also see a promotional video edited by many participants: in the lively background music, a Nestle red cup is passed from the hands of white girls to young Indians dressed in sari, and then to Europe, across the Atlantic coast, and then to American skateboarding teenagers. The message of the video is simple: the world is connected by a cup of coffee.
The official website specifically announced that Nestl é will donate a coffee sapling to coffee growers for each new participation video.
Nestl é has also made a lot of efforts to localize on the Chinese version of this event. Yesterday it contracted # Nestle Coffee Red Cup delivery # of the Weibo hot search list, and invited spokesperson Chen Weiting to appear on camera to do publicity, as well as Weibo KOL from all walks of life to come out to help. Just a few days after the launch of the event, the topic of # Nestle Coffee Red Cup delivery # reached 140 million views and 348000 discussions on Weibo, of course, thanks to Chen Weiting's fans.
Dunkin' Donuts
Although this is a company famous for selling doughnuts, it was the first brand to turn the National Coffee Day (National Coffee Day) into a promotional day. Since Dunkin' Donuts first launched cheap and Coffee five years ago, many other large and small coffee brands have also launched corresponding promotions. Nowadays, it is a consensus among the American people that they can drink coffee at a low price or even for free on National Coffee Day. Therefore, the strategy of "how to drink the most free coffee on coffee day" is circulated every year on Facebook and some forums.
This year, Dunkin' Donuts launched a 66-cent (about 5 yuan) event to buy a medium cup of special coffee for the 66th anniversary of the brand. On September 29th, it will also launch a limited Snapchat coffee filter sticker.
Although October 1st is the internationally certified Coffee Day, it doesn't matter when Dunkin' Donuts, which has been hosting the National Coffee Day for five years, is more authentic.
Japan Coffee Association
In Japan, International Coffee Day, promoted by the all-Japan Coffee Association, is more like a public welfare holiday.
This year, they held Japan's first "Life With Coffee" photo contest with a total prize of 300000 yen. From the entries, you can see that human beings also love coffee: read books and drink coffee, do yoga and drink coffee, drink coffee in hot springs, watch fireworks and drink coffee, and have a cup of hot coffee to warm yourself up at the top of the snow-capped mountains.
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