Four elements that should be paid attention to in successfully operating a coffee franchise

Do a good job in the investigation before opening a coffee franchise

Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. As a result of direct contact with consumers, the changes in consumption awareness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the prerequisites for opening cafes. Therefore, the inspection of the target population is a prerequisite for opening a coffee shop.

Opening a coffee franchise: the right place

The right location is the key to the selection of coffee business, it has been said: if a coffee shop can choose a good and appropriate location, the success rate of operation is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops in places that can fully attract customers.

Opening a coffee franchise: excellent coffee

In a coffee shop, the constituent power of coffee must be very strong. No matter what kind of coffee it is, if the price is on the high side, or if the coffee quality is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase regular customers. In the operation of cafes, we have to face not only competition from various cafes in the region, but also competition from various stores, so high-quality coffee has become the basis for the success of shops. Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

Opening a coffee franchise: excellent service

The most direct thing is that when waiting for guests, the service staff of the cafe should have elegant posture, pay attention to clothing, make-up and other appearance; when receiving customers, they should have appropriate expressions, attitudes and appropriate responses. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.