An introduction to the Cultural History of Coffee Bean Story in Ethiopia
An introduction to the Cultural History of Coffee Bean Story in Ethiopia
Getachew Mengistie, director of Ethiopia's Bureau of intellectual property, bluntly pointed out that farmers sell raw beans for $1.45 a pound, while Starbucks sells for $26 a pound in the United States, 18 times the price difference between the two places. The reason is that Ethiopia does not know how to use intellectual property rights to create value for farmers. As long as it has the name of Ethiopian boutique beans, it can be marketed in the United States at three times the price of ordinary commercial beans. You know, investing in baking, packaging and marketing equipment through downstream channels in the United States alone cannot create such a huge added value, because most of the value comes from the coffee producing area (if Starbucks is not branded as "Sidamo", you can't sell it at such a high price. He stressed: "Ethiopia is the birthplace of coffee, and the famous producing areas of course have huge marketing value, but they are ignored by farmers. As a result, excess profits are finally earned by countries that know how to use the prestige of the place of origin to create value. It took no effort to earn it!
The Buna ceremony in Ethiopia is a long process, with an average of about 1.5 hours. The ceremony, which takes place every day, aims to come to the conclusion that it may be a marriage proposal or a mediation of family conflict.
The first is roasted coffee beans. When the coffee beans are roasted, the women (often dressed up) put the coffee beans into the pot and let everyone smell the coffee beans. And then I started making coffee.
The first cup in the ceremony is called ABOL, which is the most important and the worst. If you are resolving a conflict, you must bravely drink this drink and state your point of view.
The second cup is called Tona, boiled again with water, and the taste is still strong. If the other person accepts his or her own point of view, he will drink it up. If the other party doesn't drink, there won't be a third drink.
The third cup is called Baraka, when the matter is settled and the conclusion is satisfactory, it symbolizes joy, and often the younger generation will be invited to this cup.
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