Nestle Coffee invites "post-90s" to sing bravely.

Mr. Su Bo, president of Nestl é Greater China Food and Beverage Department, Han Han, spokesman for "boldness" of Nestle Coffee, and "Hip Hop Blues Creative Talent" awakened with all the contestants in the 2012 Nestle Coffee in National Campus Singers final contest.

The 2012 "Nestle Coffee" in season, with the theme of "meet because of Music, meet because of Coffee", lasted about three months, went to 14 cities and 20 universities across the country, and held the Campus Singer Grand Prix to bring young people a surprise experience of the perfect integration of coffee and music. The novel and interesting interactive experience of "Nestle Coffee" on Douban in China has encouraged tens of millions of young people to bravely establish communication and contact with others through music and coffee.

In the general run-off election held that night, the "Campus Voice", which stood out from the national 20 college campus singer competitions, dared to perform on the professional stage created by MTV Global Music Television, making the scene climax again and again. At the same time, many mysterious guests also witnessed the glorious moment when they crowned their dreams. The hip-hop blues music composer, who also realized his dream through music competitions, woke up to sing a song for the contestants and boost their morale. Zhou Ziyi, the famous "Girl in the self-study Room" in the self-study room, partnered with Nestle Coffee to launch the first brand theme song, "the happiest Shadow." The final appearance of Han Han, the "daring spokesman" of Nestle Coffee, set off the whole audience, bringing the event to a successful conclusion among the cheers and screams of young people.

Han Han, who has adapted two novels into a drama, highly praised the musical performed by "the Voice of the Campus". "I love music and I think every contestant today has done a great job," he said. Music, literature and even racing are just a way for people to release themselves and maintain their passion for life. No matter which form you take, as long as you believe in the power of dreams and self-power, 'dream come true' lies ahead. "

Mr. Su Bo, President of Nestl é Greater China, said: "the enthusiastic performance of these young people deeply shocked me, and I am very proud that Nestle Coffee has provided them with such a stage to show their confidence and dreams. Today, our brand proposition of "live with courage" fully obtains their resonance and support, which fully reflects that the Nestle coffee brand is still full of young vitality. "

"Young people with college students as the main body have always been an important consumer group of Nestl é coffee," said Mr. he Wenlong, senior vice president of Nestl é Greater China Food and Beverage Department. "how to grasp the psychological demands of young people and establish dialogue with them emotionally and spiritually is the core task of our brand marketing. At present, technology and social media are deeply infiltrated into people's lives, and when we enjoy the convenience of communicating in virtual space, we are also eager to get together and communicate emotions in reality. Listening to music and drinking coffee together is a perfect opportunity to get together. From the launch of a new brand concept "Live boldness" in 2011, to the creation of digital media platforms that are popular among young people, such as Nestle Coffee China's official Weibo and Nestle Coffee Douban Station, we have made a series of efforts and are beginning to bear fruit. Today, this concert is another daring stage we have built for young people to show themselves to the world. Tomorrow, our new micro-film will bring you real and moving stories through Youku for the first time, encouraging braver expression and smoother communication. "

Through music, creativity, micro-movies and other popular ways of communication among young people, Nestle Coffee always pays attention to the development of young people and encourages young people to release a more perfect themselves with a positive attitude towards life. and bring positive influence to others and society. As of 2011, Nestle Coffee has been awarded the "favorite Brand" of Chinese college students for six consecutive years.

Nestle Coffee has also built creative "daring cafes" on the campuses of 20 colleges and universities across the country, offering drinks with original music themes and delicious coffee, as well as unique online interactions to encourage young people who advocate "home" life to get out of the study room and expand social networks in real life.

Introduction of Nestle Coffee Brand

Since Nestle invented instant coffee in 1938, it has always been committed to bringing better coffee enjoyment to every drinker. This continuous effort has been widely recognized by coffee lovers all over the world. Now, more than 4600 cups of Nestle coffee are enjoyed by people around the world every second. The brand value of "NESCAFE" (Nestle Coffee) is more than 13 billion US dollars, and it is listed as the most valuable coffee brand in the world by BusinessWeek, an authoritative magazine.