The Goddess of Starbucks

When you sit in any Starbucks coffee shop in Beijing and taste your first cup or the thousandth cup of Starbucks coffee, you will see a woman smiling at you in her Starbucks coffee mug. She looks innocent but charming. "who is she?" You can't help thinking, "is it a coffee princess from Colombia or a mermaid from the Mediterranean?"

No matter where she comes from, she must have a colorful and romantic story. In fact, the Starbucks goddess logo was designed by Terry Hackler, a famous Seattle designer, in 1971. "I always wanted to associate Starbucks with the legendary romance of traveling across the ocean, so I collected a lot of pictures of sailboats and other ships, but this mermaid-like Poseidon image is very typical," he recalled. Reflects the attractive characteristics of coffee.

Most people are familiar with the old Poseidon story. In the Odyssey, Homer describes how Poseidon lured sailors into the water and let them die happily in a fascinating voice.

Medieval artists portrayed these creatures as mermaids. From then on, these creatures spread all over Europe, and people used them to decorate the roofs and walls of the cathedral. The young double-tailed Poseidon in the logo of the Starbucks coffee shop is a performing arts from the Middle Ages.

There was only one coffee shop when Starbucks started this 20 years ago. Nowadays, she smiles everywhere from decorated delivery trucks to porcelain coffee cups, and the Poseidon image is widely used. In 1998, more than 400m people visited more than 2000 Starbucks stores or met her in front of packets of freshly roasted Starbucks coffee beans.