Analysis on the Investment Prospect of the growing Coffee consumption Market
At present, in China's coffee industry, the more well-known coffee chain systems are Starbucks, Shangdao, only Coffee, Dio, both sides, Mingdian, Old Tree, New Island, Real Pot, BLENZCOFFEE, SPRCOFFEE, COSTACOFFEE and so on, among which Starbucks with American style of Italian Coffee is the largest. Starbucks has set up shareholding or holding promotion and operation organizations in Beijing, Shanghai, Shenzhen, Guangzhou and other places. At present, more than 500 coffee shops have been opened in mainland China, and there are plans to develop more coffee shops. According to Starbucks analysis, Beijing and Shanghai alone have a market capacity of more than 2000 coffee shops.
In addition to Starbucks, most of the other coffee chain systems are "Japanese-style" or Taiwan province-based brands. This kind of "coffee shop" often operates all kinds of light meals, western food and grilled food in the name of "coffee". In terms of drinks, coffee, tea, drinks and other drinks are sold in the shop. These coffee operators also strive to have a clearer market positioning for their own brands and business models. At present, Starbucks, SPRCOFFEE, COSTACOFFEE and other espresso have developed rapidly in China.
The development of the coffee industry has also made the domestic coffee industry more and more abundant. Here are some common coffee categories.
(1) SPR coffee, COSTACOFFEE and PACIFICCOFFEE from Hong Kong, China.
(2) Iron cans of coffee, aluminum cans of packaged coffee and handy brewed coffee are readily available in convenience stores.
(3) Coffee in fast food restaurants. McDonald's fast food restaurant, KFC fast food restaurant and other convenience-based, coffee machine brewed coffee.
(4) fixed-point coffee machine to make coffee. Set in the airport, rest stations, mainly to convenience, people can reach out their hands to get a cup of coffee brewed by the coffee machine. In addition, this coffee machine also provides tin coffee and aluminum platinum packaged coffee.
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What qualities do you need to run a coffee shop well?
1. There is a great difference between the coffee shop and the ordinary catering business. it is not only a cultural undertaking, but also a kind of taste consumption project, so the coffee shop owner's own knowledge and accomplishment can easily affect the business situation. Because most small and medium-sized coffee shops, because of their small area, will highlight the comfort and taste of the store, and how can a tasteless boss manage it?
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Coffee tasting steps-how much coffee should you drink?
Coffee tasting steps Coffee tasting steps are also very similar to red wine appreciation, which can be roughly divided into the following steps: 1. Take a sip of cold water first to clean your mouth. Ice water can help coffee taste emerge brightly, so that every taste bud on the tongue is fully prepared to taste the coffee. Please drink the coffee while it is hot, because the tannins in the coffee are very sour
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