Nav: Home > Coffee Knowledge >

Knowledge of coffee operation; the price of coffee in a cafe has gone up, and the sales volume of the store has increased instead of falling.

Published: 2024-09-19 Author: World Gafei

Last Updated: 2024/09/19, Starbucks' explanation is reasonable, but what companies want to say is that, like many luxury goods, price increases do not have much impact on their target customers. After all, coffee is not a necessity. Consumers who choose Starbucks will not stop spending or turn to Starbucks competitors because of rising prices. For Starbucks, its own uniqueness is the most important.

Starbucks' explanation is reasonable, but what companies want to say is that, like many luxury goods, price increases do not have much impact on their target customers. After all, coffee is not a necessity. Consumers who choose Starbucks will not stop spending or turn to Starbucks competitors because of rising prices.

For Starbucks, its own uniqueness is the most important. It does not need or disdain to compare with competitors. Of course, these coffee chains (such as Costa, which is about the same price, and 85 °C, which specializes in takeout) are no competitors to Starbucks. For consumers, Starbucks is in addition to tasting coffee. Starbucks also has a variety of functions such as the level of urban development (after all, Starbucks has not considered opening its store to a small county on the 18th line), the first choice for small white-collar workers to meet on buses, and the primary object to be plagiarized and imitated by competitive products.

The price increase does not affect sales.

When we study economics, textbooks teach us that in a standard market model, when commodity prices fall, demand rises. However, in the world's big brands represented by Starbucks, the relationship is the opposite.

For these brands, price is only a technical detail, and brands have to raise prices to survive in this field. To survive, you have to be higher than others, not reasonable.

To cater to reasonable standards is to reduce luxury goods to its tangible level and deny its intangible value. By raising prices, you may lose some minor customers, but for those who may not take a second look at your products before, your attractiveness will be greatly increased.

Starbucks price increase did not affect sales, from one side we see the strength of Starbucks brand. What is worth learning from many coffee shops is the operation model of Starbucks. How did it become the dominant coffee industry? after careful consideration, you will certainly have a lot to gain.