The Story of Ethiopian Coffee introduction to the Variety treatment method in the producing area of the Manor

The Story of Ethiopian Coffee introduction to the Variety treatment method in the producing area of the Manor

Ethiopia is the first country in the world to grow coffee and maintain the oldest coffee culture. It can be said to be "the origin of origins", the place of origin of coffee. According to statistics, the country produces about 396000 tons of coffee every year. It can be said that coffee varieties in other coffee producing areas are introduced or cultivated from Ethiopian coffee varieties, including the famous Panamanian rose summer variety. It is said that the rose summer was discovered from the rose summer forest of Ethiopia in 1931. If you have a chance, the editor must try the native rose summer variety of Ethiopia. Ethiopians love Angela, which is the main food in their daily life. The raw material is teff, a crop similar to wheat, which grows on the plateau of Saijia more than 3000 meters above sea level. When Ethiopians eat, they usually like to drink tej, a wine made from honey, which looks very beautiful and tastes good.

Getachew Mengistie, director of Ethiopia's Bureau of intellectual property, bluntly pointed out that farmers sell raw beans for $1.45 a pound, while Starbucks sells for $26 a pound in the United States, 18 times the price difference between the two places. The reason is that Ethiopia does not know how to use intellectual property rights to create value for farmers. As long as it has the name of Ethiopian boutique beans, it can be marketed in the United States at three times the price of ordinary commercial beans. You know, investing in baking, packaging and marketing equipment through downstream channels in the United States alone cannot create such a huge added value, because most of the value comes from the coffee producing area (if Starbucks is not branded as "Sidamo", you can't sell it at such a high price. He stressed: "Ethiopia is the birthplace of coffee. Of course, the famous producing areas have huge marketing value, but they are ignored by farmers. As a result, excess profits are finally earned by countries that know how to use the prestige of the place of origin to create value." it took no effort to earn it.

Oxfam, a well-known international charity, visited the village of Ferro in Sidamo, a coffee region in Ethiopia, and found that farmers were dressed in rags and had no shoes to wear, lived in shacks of mud and thatch to protect themselves from the wind and rain, and made a living on their own fruits and vegetables for three meals. The voice of the farmers is: "We are angry at being exploited, but to whom should we cry?" Oxfam also allocated an abacus for the villagers: in the six years of ○○, 2432 coffee farmers in Feluo Village produced a total of 300000 pounds of sun-dried beans, with an average payment of US $123. but each person had to hand over US $20 to coffee cooperatives and trade unions to cover related road public construction and administrative costs. To support a family of four for the whole year, it is no wonder that hungry people beg everywhere. Starbucks was kind enough to donate US $15000 to reward villagers for producing high-quality coffee, giving each farmer an extra US $6.20, but it was still not enough to make ends meet. Oxfam points out that 45% of the end price of boutique coffee in Central and South America goes to coffee farmers, but Ethiopian farmers only get 5%, 10%, which is obviously on the low side.