The influence of coffee shop grade on price-coffee shop equipment list price
The influence of coffee shop grade on price-coffee shop equipment list price
Some friends overestimate the actual effectiveness of joining a chain, thinking that joining a chain of coffee shops will greatly improve the likelihood of success. Wrong! At present, most coffee chains in China have joined for the purpose of encircling money. usually these enterprises boast that they have a successful management model and create their own core technology. is it necessary for a successful coffee shop to spend a lot of energy on the promotion? We marketing people should understand this truth, the more successful chain enterprises have a management model, the more cautious they should be in joining this expansion model. Come to think of it, if you join a coffee chain, you have to pay a fee and the price of coffee shop raw materials that are higher than the average market price. These will undoubtedly increase your start-up costs and operating costs, and if your store is still profitable under the pressure of these costs, the chain will have sprung up everywhere. In fact, this market is not short of capital, what is missing is a truly profitable business model, once you really have such a model, you really do not need others to join, let alone do publicity to encourage others to join, capital will find your door.
Some people say that you can drink and grind coffee at home, others say that you can't drink the taste of a cafe at home, because sometimes we drink more than just a kind of coffee, we drink a kind of culture. Just as Chinese people like to taste tea, people who do not understand tea must not know the fragrance of tea. If we can taste the taste of life from coffee or tea, I think it is the real meaning that coffee culture brings to us.
Some people say that you can drink and grind coffee at home, others say that you can't drink the taste of a cafe at home, because sometimes we drink more than just a kind of coffee, we drink a kind of culture. Just as Chinese people love to taste tea, people who do not understand tea must not know the smell of tea. If we can taste the taste of life from coffee or tea, I think it is the real meaning that coffee culture brings to us.
The two well-known coffee shops in China mentioned above, namely, "Cloud Coffee" and "Coffee Wings", are in fact many such coffee chains abroad, and have created chain miracles. For example, Starbucks in the United States is definitely not less well-known than Pizza Hut and McDonald's. According to relevant statistics, Starbucks has nearly 6000 stores around the world, creating a commercial miracle in the field of coffee, and bringing the western coffee spirit and culture to all parts of the world.
Whether it is Starbucks in the United States or Cloud Coffee or Coffee Wing in China, their consumption level is determined according to the overall consumption level of the region. For other cafes of different grades, there are also obvious differences in their consumption levels.
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