2023 Analysis of the current situation and Investment prospects of China's Coffee Industry; do you make money by opening a coffee shop?

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After the Spring Festival this year, the topic of "the demand for coffee shops will be increasing" is everywhere.

"Coffee shop is open 20, 000 a day", "Young people back home during the Spring Festival", "coffee takeout orders" soar, Meituan sells 1.2 million cups a day "…

Since the Spring Festival, whether it is backstage search messages or daily chat, code workers have also noticed that under all kinds of attractive data, more and more partners want to devote themselves to the start-up of coffee shops.

There are also many friends who do not have the idea of opening a coffee shop just now, but more often during the epidemic. However, due to a variety of unstable factors leading to worries and concerns, it has not been implemented for a long time. Then after seeing the gradual stabilization and the increase in demand after the Spring Festival, I came up with the idea that it would be much easier to open a coffee shop now. Is the business of coffee shops really so considerable these days? There is no denying that the business of many coffee shops has improved significantly after the Spring Festival, and the demand for takeout is indeed on the rise. But it is important to note that these stores have experienced the downturn during the epidemic, so there has been a significant increase in business volume. However, many small partners only see the data of "good business" and do not pay more attention to the real market situation and the customer groups in the region. Before that, he was in a hurry to join without a clear goal and plan, so he was hit by reality after opening a store.

In addition, high-order coffee shops have prerequisites, such as the high flow of people in their location, or the occasional period of time when there will be a lot of people, or a few extreme states. But in most coffee shops, very few will be in such an extreme state. Especially when the new coffee shop does not have a stable customer base and reputation for the time being, it is almost difficult to achieve such a state. Under normal circumstances, open for a certain period of time, there is a certain number of customers, the daily turnover of 2k can be considered considerable, 4k-5k can be regarded as the ceiling.

So, that kind of social platform propaganda 8k a day, 2W a day … Let's just take a look. We really don't think we can earn so much as long as we open a store.

Is this a good time to open a coffee shop?

No matter when, the premise of a good time is the achievement of one's own objective conditions. The most important thing to open a coffee shop is to have a clear positioning, a clear customer base, and sufficient operating funds (in addition to the necessary cost of decoration equipment, but also need to prepare funds during the operation period for material shop rental, and so on. )

At the same time, you can't join your own just because you see a lot of coffee shops fighting a price war. There is no strong financial support behind the case to fight a price war, invisibly pushing themselves into the abyss.

At the beginning of the establishment of the new store, there must be a very awkward time. Only by making a clear plan before opening a store can we shorten the purchase period and enter the profit stage.

If the style and positioning of the store at the beginning can not attract the main customer groups around the store. If you force it on, you will only lose more. For example, in the surrounding residential buildings to open a very fashionable decoration, the product is very avant-garde coffee shop, or in the busy main street, open a very low-key, very simple decoration, only sell hand-brewed coffee products.

The things you need to understand before opening a coffee shop.

No matter what kind of business it is these days, we can't let our feelings be at the forefront of all the problems.

If you don't know anything about coffee, you are advised to learn through a reliable coffee training institution before you consider opening a shop. If you only want to hire someone to manage / invest in a capital partnership after opening a store but not manage it, you are the only one who suffers losses, like pouring your hard-earned money into the sea.

Only if I have some understanding of the real situation of the coffee market, understand the needs of coffee shop operation, and understand the production of coffee products, can we determine the target users, product positioning, store positioning, and the direction of publicity (note that this determination order can not be messed up.)