CAFFE PASCUCCI landed in China's professional coffee market.

If you have a certain understanding of coffee culture and a certain pursuit of coffee quality, you will certainly look for the most authentic Italian coffee in all kinds of cafes all over the street. Recently, Italy's century-old high-end coffee brand CAFFE PASCUCCI (Chinese name: Paskucci) officially landed in China with the process of globalization and settled in Beijing Blue Harbor! CAFFE PASCUCCI exudes the dense fragrance of pure Italian coffee, bringing the most pure Italian coffee culture. I believe that this news will not only make coffee customers excited and excited, but also shake the industry, because it means that the competitive pattern of China's professional coffee market will be rewritten by this Italian outsider.

The classic experience of creating a trend of coffee brands sweeping the world for a century

Italian coffee, like Italian culture and Italian fashion, bears witness to the glory of Italy with a world-renowned posture. Because of the inherent literary temperament of coffee, Italy, which has excellent culture and fashion, has become a unique cradle of classic coffee in the world. Espresso Espresso, born in Italy, has become the standard for testing the quality of a cup of coffee.

CAFFE PASCUCCI is the representative of pure espresso. The history of the brand can be traced back to 1883 and has a long history of 130 years. It is a world-famous professional coffee brand inherited by Italian families.

With the passage of time over the past hundred years, the CAFFE PASCUCCI family is determined to carry the family glory with the pure quality of Italian coffee. CAFFE PASCUCCI has its own planting base in the three major golden coffee producing areas in the world to ensure the purity of coffee beans. After the raw beans are picked and dried, the experienced baking master, supplemented by a perfect slow baking process, bakes over medium heat for 18 to 25 minutes, and the water in the coffee beans is evaporated naturally to obtain high quality coffee beans. Unlike the mechanized production methods of some coffee brands, CAFFE PASCUCCI adheres to the traditional Italian hand-drawn flowers. At Pascucci, every coffee bean is carefully taken care of from planting to harvest, and every production process is a balance between new technology and the wisdom of slow baking by hand.

Today, CAFFE PASCUCCI has completed the layout of more than 500 stores in 20 countries, Italy, France, Russia, South Korea … The brand follows the Italian classic temperament and has become one of the first-tier international brands.

CAFFE PASCUCCI (Pascal Coffee)

Classic trend Coffee Shop leads the City "inspiration Life"

It has been inherited for a hundred years and spread all over the world. The strong vitality of CAFFE PASCUCCI comes from its brand personality, charm and humanistic value. In Italy, coffee is the link between people's lives, passing on Italy's national temperament and artistic flavor to the drinkers. As the representative of Italian coffee brands, CAFFE PASCUCCI is not only a place to sell coffee, but also an idea, a way of life and a unique coffee culture. In the concrete jungle of the city, CAFFE PASCUCCI hopes to give lost people an oasis of inspiration-to understand the joys of life and enjoy leisure life.

The magic of inspiration comes from more than 130 years of brand history and artistic accumulation. CAFFE PASCUCCI has always adhered to the family mission of "100 years of Classical quality and Glory", from its headquarters in Montechernione (Italian Montemaggiore al Metauro), an oil-painted place, to open espresso cafes all over the world and spread the art and culture of espresso all over the world.

CAFFE PASCUCCI draws inspiration from life and art, making coffee a work of art, with perfect balance, natural texture, rich layers and meticulous sense of vision, smell, taste, hearing and touch, transforming the pure pleasure of drinking coffee into the ultimate experience of full participation of the senses and the soul. CAFFE PASCUCCI perfectly blends coffee with art, opening a window of inspiration for people to enjoy the joy and beauty of life in the coffee world.

In CAFFE PASCUCCI, the space designer endows the coffee shop with elegant temperament with simplicity and artistic style; in the mellow aroma of classic coffee, it seems to cross six hours of jet lag to return to sunny Italy, encounter with warm and romantic artists, encounter with inspiration life, and find the most true self.

Capturing trends is often an important part of inspirational life. In Italy, CAFFE PASCUCCI holds hands with Moto GP and other top sports events, adding passion and vitality to the century-old brand; the endorsements of a number of famous models also make the brand more fashionable. CAFFE PASCUCCI allows classics and trends to coexist perfectly in coffee brands, as its deeply rooted slogan A Perfect Place To Start Everyday conveys, it allows the public to taste classic coffee and personally experience a coffee world of artistic and cultural blend, it leads the urban "inspiration, leisure life", bringing high-quality enjoyment and a sense of identity.

The professional coffee market is favored by many investors.

In 1998, Starbucks entered China, creating a market for Chinese people to taste professional coffee in coffee shops. In the past 20 years, China's coffee industry has developed rapidly and gradually become an important force in the catering industry. Walking in various business circles and office buildings in Beijing, there are all kinds of coffee shops, which adds an international temperament to the city. Nowadays, in China's first-and second-tier cities, going to coffee shops to discuss business, talking, or enjoying the serenity of one person has become an integral part of urban life. The coffee industry has also attracted more and more investors' attention.

With the style of professional espresso, CAFFE PASCUCCI has been successful in many countries. Especially in neighboring South Korea, which is also an Asian country, it has become the leading coffee brand in South Korea with 350 stores. Therefore, the performance of CAFFE PASCUCCI in China has been concerned by many venture capitalists, and professionals are optimistic about its development in China. At the China concession Exhibition held a few days ago, as soon as Caffe Pascucci made its debut, a number of high-end investors flocked to it, and a number of cooperation intentions have been reached.

Testing the waters of China franchise exhibition may be just the beginning of CAFFE PASCUCCI's thousands of miles in China. It is understood that the brand plans to have the volume of 1500 stores in the country in the next five years, the real Italian coffee brand storm strikes, to seize the professional coffee market, quite ambitious, the reshuffle of China's professional coffee industry has become an inevitable trend.