Coffee review

2017 coffee bean purchase price coffee fresh fruit price

Published: 2024-11-05 Author: World Gafei
Last Updated: 2024/11/05, In 2017, the purchase price of coffee beans, the fresh fruit price of coffee, the demand of domestic consumers for coffee is increasing. In recent years, the major coffee giants in the world have seized the Chinese market, and domestic coffee enterprises have also begun to build local coffee brands and carry out deep processing. Produce instant powder, coffee beverage, freshly ground coffee and other coffee products. Domestic coffee production is far from enough for the domestic market with huge consumption space in the future.

2017 coffee bean purchase price coffee fresh fruit price

Domestic consumer groups have a growing demand for coffee. In recent years, major world coffee giants have seized the Chinese market. Domestic coffee companies have also begun to build local coffee brands and carry out deep processing. Produce instant powder, coffee beverages, freshly ground coffee and other coffee products. Domestic coffee is far from enough for the domestic market with huge consumption space in the future. China still needs to import a large amount of coffee. Coffee import increased from 13900 tons in 1998 to 59200 tons in 2015, with an average annual growth rate of about 13.7 percent. Coffee imports mainly come from Vietnam, Indonesia, the United States, Brazil, Malaysia and Colombia.

In the face of the ice and fire of the coffee market, various brands have taken various measures to seek a breakthrough to occupy the high ground of the market. Recently, Starbucks announced that it would change its frequently complained "medium cup" to ABC level 3. In June, Starbucks also raised prices across the board for the first time since 2012.

The following are the keys to value transformation:

-pay attention to product packaging and label investment to increase attractiveness.

-demonstrate the brand's commitment to sustainable development.

-innovating packaging and logistics systems.

-highlight team leadership. Consumers may get in touch with team members through different channels, and it is more effective to learn about the product directly than to read the instructions on the label.

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