Service plate of Lanzhou Cafe

Service plate of Lanzhou Cafe

Staff pre-job training to serve customers

Gannan Road in Lanzhou is a famous local street of coffee and western food. Walking into the "Mingdian Coffee Tea" in the middle of Gannan Road, there is a strong aroma of coffee. Antique decoration, soft lighting, soft music, green bonsai, make people feel very warm.

Because there are a lot of hidden costs in it, such as service level, equipment and consumer environment. I not only want to use high-quality raw materials to ensure quality, more importantly, to attract customers with professional services and equipment, to some extent, we sell professional and humanized services. "

In recent years, coffee shops in Lanzhou have sprung up like bamboo shoots after a spring rain, and many investors see that the industry is profitable and invest blindly in the absence of professional business philosophy and cultural services. According to industry insiders, at present, less than 1/3 of Lanzhou cafes are profitable. And a number of chain stores and franchisees with distinctive management currently occupy 50% of the Lanzhou coffee market.

"apart from the holidays, it's hard to see the scene that was full of customers every day when it first opened four years ago," says the owner of Mingdian Coffee Tea Gannan Road, but he seems to be more satisfied with the current development: "my customer base has basically stabilized. About 80% of the seats are taken every day. They are mainly concentrated in some middle-aged and young people with higher income, many of whom come by taxi from Xigu and Anning, and most of them are repeat customers. "

Since 2005, the development of Lanzhou Cafe is gradually stepping into the track of benign development. In the face of the new competitive environment and market requirements, customer-oriented, professional and quality service-oriented is still the most basic concept of Lanzhou cafe industry leaders.

Liu Jianjun, director of Lanzhou Fashion Restaurant Management Co., Ltd., which owns the brand "Bund Fashion", said: "first of all, we have to adapt to the consumption habits of local customers in order to seek their own development." We try our best to cater to customers, but this does not mean blindly following customers. "

The charm of culture is the charm of the market, and the charm of cafes lies in its elegant and leisure environment. There is an "apology notice" on every table of coffee and tea in Mingdian, which refuses customers to play cards, guess fists, make loud noise, and so on. They adhere to the delicate and elegant atmosphere of coffee culture. "in our business, we will also guide customers' consumption habits," Liu Jianjun said confidently. "the two are not contradictory. For example, we will tell customers about the culture, concept, etiquette, and other aspects of coffee. We will strive to create the original atmosphere and cultural atmosphere of coffee, which customers are very happy to accept."

Quality service is a magic weapon for the survival and development of any industry. While providing customers with elegant environmental services and high-quality products and services, meticulous, comprehensive and strict pre-job training for employees is almost an indispensable business strategy for competitive cafes. "the location of the store, product quality, business strategy and personnel training are the most important things for cafes." The owner of Mingdian Coffee language Tea Gannan Road said.

Many cafes serve western food from the beginning, but this is still a single business pattern. At present, some powerful cafes have put forward diversification strategies to achieve complementary advantages among business projects through diversified operations. Liu Jianjun said: "only by seeking innovation and change can we gain a foothold in the competition. This is also our common goal."