The coffee chain industry is heading for an open road.

"I'm not at home, I'm at the cafe; I'm not at the cafe, I'm on my way to the cafe." Blue Mountain with smoke rings in the cafe, cappuccino floating with dreamy foam, thick mocha with milk... In this cup of thick black serum that warms hands and hearts, away from the noise of the city, only mild mood and tolerant mind are left. Shallow pour slow low song, delicate as flowing water slowly flowing in the heart of the river. A cup of coffee, a shallow chant, the original life can be used to inadvertently taste. Coffee, so suddenly jumped into people's hearts, life.

Changing circumstances, chain coffee industry "wolf pack" attack

Since last year, there have been a sudden increase in cafes in the streets of Zhengzhou, and almost all of them are chain cafes with large areas and high grades. Diou, the new rich chain coffee industry, such as the island of companies like the expansion of the race, east and west to occupy a piece of land in Henan market. These cafes cover an area of about 700~1000 cm2. Although the decoration style varies from one style to another, they look very high-end and elegant. At the same time, pay more attention to their own business functions in line with fashion, adding wireless Internet access on the basis of traditional business boxes. In such a cafe consumption, the most do not have to worry about is the service, their waiters every service attitude is good to let you impeccable. As for the quality, Dio, Shangdao…each brand was more famous than the other.

The upstart trend of the chain coffee industry has forced many old-fashioned cafes with an area of less than 500 cm2 and some outdated decoration and functions to shout "wolf is coming", or to operate in a poor way, or to seek transfer, or even to close down. Old Tree Coffee and Milanlu Western Coffee, which were once famous in Zhengzhou market, were defeated in the turbulent offensive. In the face of two consecutive shops closed "old tree"; hanging "transfer" plaque Milan Lu, people in addition to "a sigh", can only turn their eyes to the chain coffee industry upstarts.

Veterans go to the island, the more brave they are

Shangdao Coffee, the earliest coffee chain to enter the mainland market, was born in Taiwan in 1968 and has been fully exploring the mainland market since 1997. As a veteran, up to now, hundreds of franchised stores of Shangdao Group have spread all over large and medium-sized cities, and there are only 7 stores in Zhengzhou. The people of the upper islands have been promoting a coffee road spirit and promoting their commitment to coffee popularization. Under the banner of "originated in Taiwan, smell the world" on the island, it seems that it is not difficult to fall in love with coffee and fall in love with the mainstream coffee culture on the island.

It is said that no matter how the franchise stores on the island are opened, they all make money. This sounds a bit hanging, careful analysis of the island's franchise service system, to do this should not be difficult. Eight branches are located in the north and south, supporting each other; self-established coffee bean planting base, roasting factory, combined with technical support from professional coffee roasting technicians, can provide fresh, high-quality coffee beans and regular and irregular advertising and business training to all franchised stores. In the detailed evaluation report of selected points provided by Shangdao Company to franchisees, in addition to the traffic flow, consumption level of surrounding people, market supporting facilities, parking spaces, surrounding environment, etc. listed clearly in other reports, the competitors in the city are also counted in detail, and comparative analysis is made according to the specific situation. Such nuance, coupled with its creation of a unique coffee culture, and coffee properties, cultivation, selection, roasting, grinding, brewing, cup selection, and even service process details to create a unique coffee culture. Win-win, it seems not difficult to achieve; in this coffee chain industry at the crossroads of the old and new, it can sit firmly on the "fishing boat" is not difficult to explain.

The new Dio, the sharp force to win

Diou Coffee is recognized in the industry as the "new cutting edge" with the strongest development momentum in the past two years. It is a new century brand initiated by Suzhou Diou Restaurant Management Co., Ltd. On January 6, 2002, it opened its first flagship store in China-Shanghai Qingpu Headquarters. In just two years, the performance of nearly 100 franchised stores and two branches has made too many people click their tongues.

At the beginning of the opening of its flagship store, Shanghai Qingpu Head Office, Dio announced that the opening of Dio Shanghai Qingpu Head Office represents a new milestone in coffee culture and further promotes a higher level of leisure cultural lifestyle for the masses. What makes Dio so proud? The first coffee chain in China to pass the strict ISO audit of German Management System Certification Co., Ltd. and obtain ISO9001: 2000 certification. The style strictly implements the open, bright, luxurious and atmospheric luxury route. Mainstream consumer group and over 30 years old with solid career foundation, good economic ability of the strict consumer group positioning, self-established coffee bean planting base, baking factory, high-paid professional coffee baking technician, sofa fabric and pattern, toilet horizontal bar and other 8 decoration patent applications... Dio's development path, every step is full of wisdom.