Starbucks "combination of soil and foreign countries" to save itself.

The sharp decline in Starbucks' net profit was affected by the closure of Starbucks stores, according to industry analysts. On the one hand, closing the store needs to pay a certain fee, on the other hand, it can save the operating cost of the store. According to statistics, in July last year, Starbucks announced that it would cut 12000 jobs and close 600 stores. In early 2009, Starbucks announced a further 360 store closures and 6700 layoffs, bringing the total number of planned store closures to 960. Since July last year, Starbucks has closed 507 stores in the United States and 64 in other countries. While shrinking the North American market, Starbucks Quarterly report revealed a net increase of 20 stores worldwide in its 2009 fiscal year. The revised plan includes a net reduction of 425 stores in the United States and a net increase of 60 stores worldwide. Starbucks also plans to open 65 new franchise stores in the United States, with a net addition of 320 worldwide. Starbucks' new stores are still opening, and Starbucks plans to open 700 stores worldwide this year. Open up the Chinese market, localize management-- sell zongzi. According to the reporter's understanding: Starbucks began to set foot in the Dragon Boat Festival market in Jiangsu, Zhejiang and Shanghai and began to sell zongzi. The price of zongzi at Starbucks is much higher than that of similar products on the market, with a price of 11 yuan each and a gift box of eight zongzi for 98 yuan. It is estimated that "testing the waters" during the Dragon Boat Festival from April 16 to May 28 will bring Starbucks sales of 2 million yuan to 3 million yuan. Starbucks' intensive attempt to localize China began in October last year, selling local-flavored "colored pepper mushroom bags" in the southern Chinese market, breaking Starbucks' usual Western food style for the first time. And began to launch low-cost breakfast in many parts of the country. It also started an attempt to buy coffee beans in Yunnan, China. Preferential policies, put down the "shelf" of foreign brands. Starbucks North China will launch 10,000 "regular customer cards" in the near future, and consumers with cards can enjoy a 10% discount on all products in its store. Some people in the industry have commented that the emergence of discounts and low-cost products is the most direct means for Starbucks to stimulate the consumer market, which shows that Starbucks has felt the pressure of the economic crisis in the Chinese market. In an earlier interview with Starbucks China spokesman Li Jing, he said that Starbucks' development in China is very stable and that Starbucks will continue to expand in the Chinese market this year. He Shihong, executive director of the World Institute of Energy Finance and director of the China Institute of Finance, said: the financial crisis has had a great impact on Starbucks. Previously, instant coffee was promoted in the North American market, but now zongzi is sold in China, all in order to target more people and maintain sales. With the fierce competition, in order to cover and attract more people, foreign restaurants have set off an upsurge of selling Chinese food in recent years, launching new varieties suitable for the traditional tastes of the Chinese people, all due to the "charm" of the Chinese market.