Different drinking habits and preferences of coffee lovers
People in the Middle East cling to traditional drinking methods, where coffee beans are deeply roasted to near Dark Roast, usually ground to a very fine powder, then boiled several times and added with sugar to make a small cup of very strong, bitter, sweet, and settled coffee. People sipped the small cup of coffee in a refined and courteous manner.
Southern Europeans and urban Latin Americans are accustomed to drinking a cup of coffee in the morning, afternoon and evening. They prefer coffee that is deeply roasted, half-bitter, half-sweet and has a burnt taste. Preferably brewed on an Espresso machine, a small cup dark, rich, with an oily top and a little sediment at the bottom. In the morning, a small cup of coffee mixed with hot milk in a bowl or mug, coffee drinkers hold the bowl or cup in both hands, warm their palms or nostrils with the heat of the coffee to feel the aroma of coffee, and if possible, they even want to jump into the cup to bathe and keep their spirits calm; in the afternoon or evening, southern Europeans prefer black, strong, bitter and sweet coffee.
For people in northern and continental Europe, the perfect cup of coffee is very different from Middle Eastern preferences. First, the brewed coffee is free of sediment; it is light and round; the beans are roasted brown rather than black. The brewing method likes to use drip coffee (Drip Coffee) or machine coffee (Espresso Italian coffee) or all kinds of fancy coffee changed from Espresso-cappuccino, Viennese coffee, French milk coffee... etc.
In English-speaking countries, people are used to adding milk and sugar to coffee, but because they drink coffee that is lighter, the added milk and sugar often affect and mask the strength and flavor of coffee. The habit of drinking coffee began to be popular in North America during World War II. In order to reduce the cost of drinking coffee and meet the demand at any time, American coffee is usually brewed in a pot and placed on a hot plate to keep warm at any time, and the brewed coffee is very weak. The typical North American coffee drinker drinks coffee as a daily beverage, drinking coffee from the office coffee pot all day, or carrying coffee at home, not only after meals, but also at the beginning and middle of the day.
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San Francisco people and Coffee
San Francisco is indeed a holiday paradise. The cultural and historical scenery is relaxed and pleasant, the restaurant delicacies are surprising, and the magnificence of the hotel is beyond imagination. There are also all kinds of theatrical performances and sports in the big American cities that tourists expect.
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Starbucks "combination of soil and foreign countries" to save itself.
The sharp decline in Starbucks' net profit was affected by the closure of Starbucks stores, according to industry analysts. On the one hand, closing the store needs to pay a certain fee, on the other hand, it can save the operating cost of the store. According to statistics, in July last year, Starbucks announced that it would cut 12000 jobs and close 600 stores. At the beginning of 2009, Starbucks announced that it would close 360 stores and lay off 6700 people.
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