The small goal of "add Love Zun Shang" coffee is one billion dollars.

Central Plains International Co., Ltd. with its new product, "Tim Ai Zun Shang" coffee, was unveiled at the Chengdu Spring Sugar and Wine Fair in 2017. This new high-end brand focusing on young and successful people attracted the attention of many consumers as soon as it was unveiled.

In recent years, Central Plains International Co., Ltd. has successfully built the Central Plains Coffee and G7 brand around the world. with more than 20 years of industry experience, it launched a new high-end brand "Tianzun Shang" coffee in 2017 to meet modern consumers. especially the younger generation's pursuit of high-quality coffee.

China is a big country of coffee consumption. In recent years, China's coffee consumption is growing at an alarming rate, and there is a huge space for the development of China's coffee industry in the future. In the view of Central Plains International, China will follow the development trajectory of mature coffee market in the next five years, such as Japan, Europe, the United States and other countries. Only by keeping pace with the times, focusing on product research and development, and attaching importance to consumer insight, can we maintain long-term and good development. Sina Sichuan invited Ms. Le Hoang Diep Thao, founder and president of Central Plains International, and Mr. Zeng Zhenqiang, vice president, to be interviewed.

Ms. Le Hoang Diep Thao, former founder and President of International, and Mr. Zeng Zhenqiang, Vice President

Ms. Le Hoang Diep Thao, founder and president of Central Plains International, was interviewed by Sina Sichuan:

Q: could you share your new brand, "Tian Ai Zun Shang" coffee? Is it a strategic product to be promoted by your company at present and in the future?

A: in recent years, we have successfully built the Central Plains Coffee and G7 brands around the world. with more than 20 years of industry experience, we launched a new high-end brand "Tianzun Shang" Coffee in 2017. There are many kinds of coffee, including instant coffee, ground coffee, pure black coffee, Italian espresso, American coffee, instant coffee and so on. We hope that Tian Ai Zun Shang Coffee can continue the successful chapter of our G7 Coffee around the world!

Add Love Zun Shang Coffee

Q: what do you want to bring to the Chinese market and this exhibition through the new brand "Aizun Shang" coffee?

A: first of all, you can see that we have brought new products to add Ai Zun Shang Coffee, from instant coffee to ground coffee, from pure black coffee to Italian concentrate, etc. Secondly, I would like to talk about the power of spirit, because we bring unlimited creativity and inspiration to Chinese consumers, especially those modern successful people! As long as you drink our coffee, your ideas and inspiration will continue to emerge, thus promoting you to achieve greater success! So our slogan is to add love, respect and coffee, the choice of modern successful people! This is what we call the power of the spirit.

Ms. Le Hoang Diep Thao, founder and President of Central Plains International

Q: how do you think about choosing China as the main global market of Central Plains International?

A: first of all, China is the most populous country in the world, and the market potential is huge. Then, China's coffee consumption is growing very fast. All brands want to occupy the Chinese market and position China as the most important market. It can be said that China is a King Market, so our King Coffee is dedicated to China, this King Market.

Q: what is the marketing strategy of Tim Ai Zun Shang Coffee in China?

A: if we want to achieve the sales target of US $1 billion, we need to lay a solid foundation in the Chinese market, the most important thing is the dealer network, we need to maximize our dealer coverage network through all channels, and secondly, we will continue to improve and optimize our product portfolio, supplemented by strong marketing means to build the Tian Ai Zun Shang coffee brand and improve brand awareness.

Mr. Zeng Zhenqiang, Vice President of Central Plains International, was interviewed by Sina Sichuan:

Mr. Zeng Zhenqiang, Vice President of Central Plains International

Q: will the new brand "Tim Ai Zun Shang" Coffee be the same as the G7 in terms of market positioning?

A: different. Tim Ai Zun Shang Coffee is a brand-new high-end brand aimed at the younger generation and successful people. it is of superior quality, fashionable and modern packaging, and a wide variety of products, which can definitely attract our target customers.

Q: what do you think are the opportunities and challenges facing the Central Plains in China's coffee market?

A: the main challenge we face is that there are many coffee brands in the Chinese market, including many international and local brands, and the competition is fierce. Moreover, Chinese tea culture has a long history, and the general public have a habit of drinking tea, which is difficult to change all of a sudden. Of course, China has a large population and is a big consumer of coffee, and the demand for coffee has been growing in recent years. Many young people are becoming more and more receptive to coffee and even regard drinking coffee as a leisure way of life. "add love and respect" coffee has so many advantages, I believe that the Chinese market will maintain rapid development in the future!