[reprint] can you open a coffee shop in China?

Can you open a coffee shop in China?

According to the Beijing Modern Business Daily, coffee is a huge industry abroad, from equipment manufacturers, raw material wholesalers, retailers to the vast number of consumers, are very mature and perfect. At present, in China, the coffee industry is far from forming a scale, so the potential for development is very huge. For many idealists, opening their own cafe is undoubtedly a fatal attraction: you can get rid of the boring work from nine to five, and you can read, listen to music, make friends and make money in a room full of coffee every day. But if you want to turn this beautiful ideal into reality, shrewd planning is essential.

How much profit space is there in the cafe?

According to the basic estimate, about 10, 000 people need a cafe. In Beijing, for example, with a resident population of 18 million, Beijing needs 1800 cafes, but now there are only about 200 cafes in the city, which is a big gap.

Brand store VS individual store

For those who want to invest in a coffee shop, the first thing to consider is to join a brand cafe or to open your own coffee shop.

Advantages of branded stores:

1. The survival rate is high. According to statistics, the survival rate of branded coffee shops is about 70%, while the survival rate of independent shops is only about 40%. There is no doubt that joining the brand store has a higher safety factor.

2. Don't worry. For investors who only have the desire and money to open a coffee shop, but have no idea how to open a shop, joining a branded coffee shop is a good choice. They usually provide one-stop services from site selection, decoration, equipment, materials, personnel training, marketing and publicity.

Inadequacies of brand stores:

1. Lack of strong brands. At present, the main joining brand coffee shops are "Shangdao Coffee", "Mingdian Coffee", "SPR Coffee" and other brands, but do not have a strong brand appeal. And the strong brand "Starbucks" is an exclusive "Meida" franchise, does not provide franchise services.

2. The cost is high. Join the brand store in addition to the need to pay an one-time franchise fee, but also need to pay margin and annual royalty. The joining fees of each brand vary, usually around 500000-1 million yuan. According to Mr. Zhao, head of Shangdao Coffee in Beijing, he told reporters that joining Shangdao Coffee requires at least 1.2 million yuan of investment.

3. The service is not perfect. At present, the common fault of joining brand stores is that they only provide guidance for opening stores, and lack of follow-up technical services, training and business activities planning. If there is no continuous training, regular maintenance of equipment, it will be difficult to ensure stable coffee quality, lack of marketing planning, the advantages of joining can not be reflected.

Advantages of Personality Cafe:

1. Flexible investment. Owners can make flexible investment plans according to their own funds, 100000, 200000, 300000, can open stores.

Area: no requirement, 30 to 50 square meters can also be opened. Therefore, the rent is low and the operating cost is low.

Decoration: you can decide the decoration style according to your own taste and will, and the characteristics are not necessarily proportional to the input. You can do big things with a little money.

Equipment and materials: you can freely select suppliers from the market, choose the most suitable ratio of performance to price, and save investment costs.

2. Humanistic characteristics. Compared with brand cafes that require a unified style, personality cafes are more able to highlight the humanistic characteristics of the owners, especially some themed cafes, which can give full play to the owners' personalities and hobbies, or according to a specific customer base, launch corresponding personalized services.

Shortcomings of personality cafes:

The survival rate is low, only 40%. There are two main reasons why the survival rate of personality cafes is low.

1. Lack of research in the early stage. Most owners did not do detailed market research and analysis in the early stage, relying entirely on subjective judgment rather than professional guidance to promote the whole process, such as ignoring the importance of site selection, lack of necessary understanding of coffee culture, lack of clear positioning, and so on. The problems in these links directly lead to the business crisis after opening.

2. The ability to resist risk is poor. Usually, the investment strength of personality cafe owners is limited, and if they do not make an accurate investment plan before, they may invest all their start-up costs. Once the profit situation after opening is far from the expectations of the owners, there is no corresponding liquidity to support operating expenses, which eventually leads to investment failure. Therefore, the best way to avoid investment risk is to choose a consultant or service provider to provide professional guidance in the whole process of opening a store.

Function Cafe VS themed Coffee Shop

If you choose to invest in a personalized coffee shop, you must also decide whether to open a coffee shop with regional functions or a themed coffee shop (such as movies, music, tourism, photography, etc.). This will determine whether owners use their limited funds to pay high rents or invest more in the development of theme content.

Functional coffee shop:

To open a functional coffee shop, location has become a crucial task. Experts believe that owners should spend more than 90% of their energy on site selection. Generally speaking, drinking coffee belongs to entertainment and leisure exchange activities, typical areas are shopping centers, cinemas, high-end communities, office buildings, colleges and universities, etc., the radiation range of functional cafes is about 500 meters.

In addition, there is a special area, which is the bar / cafe characteristic street. In Beijing, there are mainly Sanlitun, Shici, the West Gate of the University of Science and Technology, near the 798 factory and so on. Due to the accumulation of a certain number of bars and cafes, these places have formed a stable number of entertainment consumers, which can reduce business pressure for owners.

Theme Coffee Shop:

If you choose a themed coffee shop, you don't have to choose a commercial location, so the rent will be reduced a lot, and the money saved can continue to invest in the corresponding theme content. The rich content of the theme, the degree of professionalism and the planning of activities related to the theme are the main factors for the theme cafe to attract passenger flow, so its business radius can also break through the conventional business circle radius. The movie themes of cafes such as "carving time" and "Box" and the tourism themes of "Walking in a hurry" coffee shops have attracted many enthusiasts who have come from afar.

However, experts pointed out that if the owners do not have the advantages of theme resources, nor do they have the interest and funds to continue to excavate and enrich the content of the theme, it is not recommended to locate the theme cafe.

Investment list (take a 100-square-meter personality cafe as an example)

I. start-up funds

Decoration investment

1. Decoration design cost: 5% of the project budget cost 8%

two。 Indoor and outdoor decoration costs (walls, floors, ceiling, doors and windows, lighting): decoration costs are related to the area, style, positioning, types of food, geographical location, investment quota, decoration materials and many other factors.

3. Cost of water, electricity, air conditioning, ventilation and plumbing

4. Kitchen engineering cost

5. Toilet fee

6. Bar charge

7. Cost of tables and chairs

8. Fees for signboards and guide systems

9. Other decorations

Subtotal investment in decoration: more than 100000 yuan

More than 100000 yuan

Equipment investment

1. Basic equipment (stereo, refrigerator, smoothie machine, ice maker, refrigerated cake cabinet)

It is related to the performance parameters and grade of the equipment.

two。 Cups, wine sets, cutlery, menus and other items

It is related to the number of seats in the cafe, the type and grade of meals and drinks.

3. Coffee related equipment:

Italian coffee machine, coffee bean grinder, water softener, drip filter coffee machine (optional), powder cartridge, powder dispenser, cream gun, etc.

4. Other kitchen equipment (no investment if light meals are not provided)

Stove, range hood, console, seasoning table, sideboard, dishwasher, steam cabinet or disinfector, freezer, microwave oven, other cooking utensils and knives)

Related to the types of meals served in the cafe, if the conditions are limited, you can consider serving light meals in the central kitchen or in the form of easy bags.

Equipment investment subtotal

Not less than 10,000 yuan

Not less than 5000 yuan

10-100000 yuan

Not less than 10,000 yuan

More than 50,000 yuan

Total start-up funds: more than 100000 yuan

II. Operating expenses (10 months' operating expenses should be reserved in the investment plan)

1. Fixed fee

Rent: related to area, location and other factors. The monthly rent is usually no less than 100 yuan per square meter.

Salary (including benefits, meals, subsidies, etc.): related to area, types of meals, staff quality, business hours and other factors. The business hours are from 10:00 to 2 a.m., two shifts are required. If a light meal is not provided, there will be no less than 2 employees in one shift. The monthly salary of each person is not less than 1500 yuan.

Depreciation of fixed assets:

Related to the total value of fixed assets and the years of amortization

two。 Variable cost

1. Water, electricity, gas and telephone charges are proportional to turnover.

two。 Industry and commerce, taxation, health

3. Cost of raw materials (including transportation, packaging)

4. advertising

5. Other expenses, non-operating expenses

6. Financial expenses (if there is a proportion of borrowing in the investment raised)

Total operating expenses: monthly operating expenses are not less than 15000 yuan. Set aside 10 months of operating expenses that is 150000 yuan.

Total investment in cafes: more than 250000 yuan (the above statistics were released a long time ago, now will rise accordingly, careful reference)