Hongwei Software and Coffee Brand Jointly Build New Retail Coffee and Create Corporate Coffee Culture
Many businesses have coffee breaks, which provide coffee and a short break during office hours, and this has become a common office culture. It is reported that a coffee chain brand and Hongwei Software, a new retail omni-channel solution service provider, have joined forces to create an enterprise coffee bar with perfect combination of system and hardware. Make every small and medium-sized enterprise can have a self-service coffee retail shop, so that employees can drink freshly ground coffee without going out.
Xu Zhihong, founder of Shanghai Hongwei Software, said: Our new retail O2O solution has always served chain brand customers, helping brands to get through the goods, orders and membership systems of online e-commerce platforms and offline stores, focusing on how to help brands drain and increase sales. This cooperation with Lianxing Coffee creates a completely innovative business scenario under new retail, combining software services directly with hardware to provide customers with integrated software and hardware services. This successful cooperation will open up more possibilities for new retail in the future.
HONG+ new retail enterprise coffee bar only needs to put a freshly ground coffee machine in the office tea room, employees can directly choose to buy coffee after scanning the code into the micro mall, and the coffee machine will automatically produce coffee after the purchased coffee coupon is scanned and cancelled. Move the sales scene of freshly ground coffee away from the coffee shop, where employees can enjoy the mellow aroma of freshly ground coffee directly, and the coffee coupons purchased online can be shared, making the corporate culture more interesting.
The technical difficulty of this project is that through the cancellation of orders, coffee machines need to make different types of coffee, which requires the system to get through the formula logic of coffee machines to make different coffee, so that hardware equipment can identify and make correct coffee. Hongwei software has fully opened up this technology. The successful combination of new retail O2O solutions and coffee machines is just the beginning, and future software services can work with more hardware devices to create more self-service retail smart devices.
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