How to avoid the misunderstanding of starting a cafe? Be sure to make good preparations.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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There are more and more coffee lovers, and coffee is also transitioning from high-end consumer goods to daily drinks. Opening a coffee shop has also become a choice for some entrepreneurs, but opening a coffee shop is not an easy thing, and there are many things to pay attention to.

1. The preparatory work is not enough.

Yes, you love coffee, you can make good coffee, you know the local market, maybe you've lived there since you were born, and no one knows your city better than you do. But one of the most common mistakes made by coffee shop operators is to start investing money purely on imagination without doing a good job of preliminary research and market analysis. It is true that you have ideals and motivation, but you cannot succeed with these alone. There is a lot of preparatory work for you to complete. For example, to calculate the flow of people at future locations, to find out how many local people drink coffee every day, to see what your competitors do, don't make blind predictions, everything should be verified by facts.

two。 Do not know the rental price of the store

Many coffee shop entrepreneurs end up in front of high rents. In order to ensure the long-term operation of the coffee shop, you must ensure that the rent does not exceed 10% of the monthly running water. Find out how much the nearby coffee shop rents, and be prepared to communicate with the intermediary or the owner of the house. Remember, if the store rent is too high and does not match your running water, it will be difficult for you to succeed.

3. Insufficient interaction with local communities and businesses

Wishful thinking that guests will come naturally when the business opens? Wrong! People will visit only if they know who you are, and if they don't interact enough with local communities, companies and organizations, people won't know you exist at all! Therefore, be sure to invite as many employees, social organizations and residents of nearby companies as possible before the opening, especially at the opening ceremony. only in this way can you have the opportunity to establish contact with these potential customers and provide a guarantee for long-term and stable business in the future.

4. Do not pay attention to detail

When the coffee is ready, the coffee shop will be successful! Wrong! This may be the misunderstanding of many coffee shop entrepreneurs who focus too much on making high-quality coffee and ignore the importance of other details, such as keeping the store clean, the way products are displayed, the attitude of service, the selection of employees, and so on. Customers will not miss any details, so any small mistake may lead to your ultimate failure.

Before opening a coffee shop, operators need to have sufficient knowledge and capital reserves. The general process of opening a cafe, the rental market at that time and decoration style and other aspects need to be prepared in advance, do not cram temporarily, to avoid falling into the four major misunderstandings of entrepreneurship.

[1] drinking coffee is good for the skin

Coffee can accelerate the metabolism of the skin, accelerate the discharge of waste cutin and dilute the dark circles under the eyes caused by poor circulation. In addition, it has the effect of anti-oxidation, regular drinking coffee can keep skin cells full of vitality, prevent cell oxidation, thus anti-aging.

Coffee = cancer prevention =

[2] drinking coffee can prevent cancer and fight cancer

The polyphenols in coffee are strong antioxidants. Drinking some coffee every day has a certain effect on cancer prevention and anti-cancer. Women who drank more than three cups of caffeinated coffee a day had a 21% lower risk of basal cell cancer than those who drank less than one cup a month. Caffeine can also inhibit tumor growth.

If women were able to drink 4-6 cups of coffee a day, the incidence of breast cancer would be reduced by 25% and 70%, even for women with a family history of breast cancer. This is because coffee can reduce the production of carcinogenic estrogens.

Coffee = aid digestion =

[3] drink coffee after a meal to nourish the stomach and aid digestion

Drinking coffee after a meal is good for stomach health. On the other hand, if you drink coffee in an empty stomach, the secretion of gastric juice will damage the gastric mucosa, thus damaging the health of the stomach.

People who love meat had better have a cup of coffee after dinner, which has a good effect on relieving grease and aiding digestion. In addition, the content of soluble dietary fiber in coffee is higher than that in orange juice, and caffeine can stimulate intestinal peristalsis. Therefore, drinking coffee has the effect of relieving constipation.

Coffee = protecting liver =

[4] drinking coffee protects the liver

In recent years, there is growing evidence that coffee can reduce the risk of liver cirrhosis and liver cancer. Coffee is rich in polyphenols that also protect the liver. Patients with hepatitis are advised to drink some coffee every day, which is good for the repair of liver cells. Drinking coffee can also help people with heavy drinking, overweight, diabetes or iron overload reduce the risk of liver disease, but there is no evidence that coffee and tea can reduce the risk of chronic liver disease from fatty liver or viral hepatitis.

Coffee = radiation protection =

[5] drinking coffee can prevent radiation injury

Radiation injury has become a prominent pollution and harm at present. Especially the radiation of household appliances. Such as long-term operation of the computer, home microwave ovens, televisions and so on. Studies have clearly shown that coffee helps prevent radiation damage.

Coffee = pain relief =

[VI] drinking coffee can relieve exercise soreness

Drinking two cups of coffee after exercise can help relieve muscle soreness. Drinking coffee can help people relieve muscle pain caused by excessive exercise, according to a study. It is worth noting that although caffeine has the effect of relieving exercise pain, it is often only effective for people who do not drink coffee very often.

Coffee = relieving alcohol =

[7] drinking coffee can relieve alcohol

Chlorogenic acid in coffee can prevent alcoholism. Drinking the right amount of coffee after drinking can quickly oxidize acetaldehyde converted from alcohol, decompose it into water and carbon dioxide and discharge it out of the body.

Coffee = cure =

[8] drinking coffee can prevent gallstones

Some studies have suggested that caffeinated coffee can stimulate gallbladder contraction and reduce cholesterol in bile, which is prone to gallstone formation, thereby reducing people's risk of developing the most common gallstone disease.

Coffee = in a good mood

[IX] drinking coffee to prevent depression

People who drink coffee regularly will feel less happy and irritable, and their mood will be improved. Studies have shown that having a cup of coffee can really calm your mood when you are irritable or depressed.