Coffee shop facade design principles and methods, as well as experience sharing

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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Exquisite decoration and distinctive facade display are also one of the factors that attract customers.

In the design of the front door of a cafe, you need to follow the following principles:

Standard property

The door design should accurately reflect the types and business characteristics of the store, publicize the business content and theme of the store, and reflect the characteristics and connotation of the goods.

Advertising nature

The door should be able to play the role of publicity, and its purpose is to promote the business content of the store and expand the popularity of the store.

When designing, you can use the window, door head, light box, signboard, neon lights and other decorative elements for pattern, text and modeling design to comprehensively promote the store and brand.

Epidemic

The door design should change with the aesthetic concept of people in different periods, and change the material, modeling form and popular color matching accordingly, in order to keep up with the trend of the times.

Uniqueness

The door design should strive to be different and original, so that customers have a sense of spiritual shock and emotional resonance as soon as they see the shop door, and dare to use exaggerated images and words to reflect the unique style of the store.

Economical efficiency

Do not blindly pursue luxury, should be in line with the principle of economy and economy, as long as the material is properly selected, in line with their own characteristics, the final design of the door will be meticulous and beautiful.

A bright, spiritual, approachable door can be favored by consumers, how to achieve this effect, mainly from two aspects.

First of all, the "wide facade" will give people the impression that the store is "easy to enter".

Especially for the first visit to the store, a larger door easy to step into also means that it is easy to leave, customers can be induced to walk into the store without pressure.

On the contrary, the narrow facade or the calm atmosphere of the store will have a sense of tradition or class, such a store is aimed at a specific customer base.

Therefore, the size of the shop facade is also determined according to the nature and positioning of the store.

Secondly, the shape of the store with a curve is the most appropriate, so that people can move naturally along the furnishings. Should avoid setting up protruding, sharp or uneven items in the store, or covering the line of sight, dirt or damage, and do not pile up sundries at the door, so that it is easy to scare away or reject guests.

Thirdly, the facade should have a distinct image.

People are phototactic, and the "bright" storefront can give customers a good impression. The "bright" here not only refers to the brightness of the lights, but also focuses on letting customers feel a "bright atmosphere" through color or design.

In addition, special attention should be paid to bringing customers a "sense of cleanliness" and "affinity" in performance. "cleanliness" refers not only to keeping clean, but also to whether customers feel the product is new, while "affinity" affects how much goodwill they can win from customers.

Finally, the store owner must have a clear image, that is, consumers can tell at first glance whether the shop is a coffee shop and the style played by the owner, which is what we often call positioning.

A store decoration is more pleasing to the eye and more friendly, if it can not convey the exact product information to consumers, such store design is also a very failure.