Invest in cafes and franchises, details determine success or failure

Pay attention to coffee reviews (Weixin Official Accounts vdailycom ) and find a beautiful cafe to open your own shop

---------

Nowadays, coffee franchisees are popular in the domestic market, and drinking coffee has become a fashion. Therefore, more and more investors want to open coffee shops, as the saying goes,"it is easy to defend Jiangshan difficult", because coffee shops spend more projects, more investment in advance, a few expenditures are difficult to maintain a balance of profit and loss, then investment coffee shops in the operation of the time need to pay attention to what details? The following investment cafe franchisee, details determine success or failure for you to answer.

1. The positioning of coffee shop franchisees should be clear

You need to know exactly what kind of cafe you want to open. There are three forms of coffee shops, the first is a coffee shop (like pearl milk tea), the second is a professional coffee shop, like Starbucks, SPR, RONACAFE(Rona coffee), the third is a coffee restaurant, like Shangdao coffee. The first kind of investment is small, but most of them are still in the form of beverage stores. The second is a professional scene cafe, the investment is moderate, generally about 50- 800,000; the third is a Western-based cafe, the investment is large, generally more than a few million; you have to invest according to your own ability, determine your investment amount, select the investment form.

2. Coffee shop franchisees should have unique design

To do a good job in coffee shop design, such as: brand design, bar design, furniture design, lighting design, graphic layout design decoration design, decoration design, etc., these designs need professional knowledge, need to find professionals to do; these designs are all in place, in order to design a coffee shop with certain characteristics. Of course, if the design is not good, the final result may be a nondescript coffee shop. Therefore, positioning and design are very important links in opening a coffee shop.

3. Coffee shop franchisees should choose coffee equipment and utensils

According to your positioning, choose a good coffee equipment, according to your coffee shop positioning, you have to determine what kind of coffee production method, Italian coffee or Japanese coffee, if you want to open a professional coffee shop, it is best to choose Italian coffee production equipment, because Italian coffee is currently the world's more popular coffee production mode, Starbucks, SPR, Rona coffee is the use of Italian coffee production. Coffee accessories and coffee utensils are also purchased.