Caffe Pascucci shares the rules of success with you, there is no shortcut to opening a store!

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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Although new coffee shops open almost every day, there are also many "closed" coffee shops! How should the coffee shop be run? Let's take a look at the classic rules of the century-old coffee brand Caffe Pascucci!

Put quality first

Good coffee is the best live advertisement, and word of mouth can bring new customers continuously, so if you want to run a coffee shop successfully, you must put quality first! In order to ensure the quality of coffee, Caffe Pascucci opened an exclusive plantation in the golden industry belt of coffee to obtain green and organic coffee beans in the traditional local way. This kind of coffee beans has full grains and rich flavor. After baking with the brand's unique "slow baking" technology, it can retain the original aroma of coffee beans to the maximum extent, and is an ideal raw material for a cup of fragrant coffee. Roasted coffee beans after safe packaging, unified delivery to stores around the world, the first time to send customers fresh, strong coffee aroma! In addition, such coffee beans also supply other brands of coffee shops, five-star hotels and high-end western restaurants, selling well in more than 60 countries around the world!

Pay attention to the store environment and atmosphere

In China, the coffee shop is a symbol of taste and status, so consumers have high requirements for the environment of the coffee shop! Caffe Pascucci made great efforts in the decoration, borrowing the hands of the master, decorating the artistic elements into the cafe, making the store full of artistic style! Moreover, Caffe Pascucci not only makes great efforts in decoration, but also pays more attention to the construction of atmosphere. The service staff is warm and considerate, the barista is not only familiar with the love of customers, but also can chat with customers, customers are also familiar with each other, the cafe is like a small social place! This kind of environment and atmosphere is rare in China, and it is also what domestic coffee lovers look forward to!

Continue to develop new products

Although Caffe Pascucci is a century-old brand, it has never given up innovation, constantly introducing new technology and developing new products! For example, after World War II, Caffe Pascucci introduced the first espresso machine to make and sell coffee drinks such as cappuccinos. After entering the 1950s, the brand introduced the first non-direct coffee roasting equipment, developed and baked coffee bean products with unique taste, and invented slow baking technology. For example, combined with Italian dessert snow flower, to make a unique chocolate snow flower. After entering China, according to the taste characteristics of the Chinese people, we have developed chocolate snow products, which bring extraordinary enjoyment to domestic consumers!

Lead the fashion trend

In China, going to a coffee shop to drink coffee is a fashionable way of life, so we should constantly add fashion elements to lead the fashion trend! For example, Caffe Pascucci invited the famous model to endorse Maria Grazia Arcaroli, sponsor Honda team of the World Motorcycle Grand Prix (Moto GP) and promote it around the world, bringing youthful and passionate elements to the brand and attracting the attention and love of young consumers! For example, Caffe Pascucci insists on Italian hand-drawn flowers and injects new vitality into Italian coffee through innovative patterns. It also leads the trend of hand-drawn flowers!

Today, Caffe Pascucci has become an international first-tier coffee brand, the coffee beans produced by the brand sell well in 60 countries, and coffee shops are opened in more than 50 countries around the world. Now, Caffe Pascucci has come to China, bringing fragrant espresso to domestic consumers and a successful business model to domestic coffee franchisees, who can learn from it directly.