What do you need to master to open a small coffee shop, and how can you promote it?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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In recent years, the market demand for coffee is increasing day by day, and the coffee franchise project has become the "new darling" of entrepreneurs. In the face of the highly competitive coffee market, how to open a small coffee franchise shop to make a quick profit has become a key issue. In fact, the promotion method of small coffee franchise shop directly affects the profit of the storefront. Let's follow the editor to take a look at the promotion methods that must be mastered in opening a small coffee franchise store.

1. The attention rate is proportional to the probability of success.

The ultimate meaning of the promotion of small coffee franchises is to increase profits, while the most basic requirement of promotion is "dissemination", that is, to tell your consumers your discount content. We know that whether an advertisement is successful or not, first of all depends on its "attention rate", which is proportional to the probability of success, and the second is its content. Think about it, if a printed advertisement is posted in an unknown corner by its owner, no matter how powerful it is, it will be buried.

two。 Hold a lively opening ceremony

It is very important for small coffee franchises to distribute advertisements during the opening ceremony. There are many tips for advertising and promotion in small coffee franchises, but do not find people who look like migrant workers and force a stack of advertising papers into the hands of passers-by when they see pedestrians coming on the side of the road. In that case, your small coffee franchise will be thrown into the dustbin along with the advertising paper. It is smarter to combine advertising with gifts. You can give keychains, school bag pendants or mobile phone gifts, or small gifts such as calendars at the end of the year. Opening is a very important ceremony, which is equivalent to the first cry of a baby in the world. Before opening, you can inform the people around you about the opening ceremony of the small coffee franchise by handing out leaflets, etc., and then hold a not necessarily grand but certainly lively opening ceremony on a weekend. You can prepare these programs at the ceremony: toy display, toy show, gift distribution.

Now if you want to improve the local brand awareness of small coffee franchisees, you should carefully read this article on the promotion methods that small coffee franchises need to master. In fact, when opening a small coffee franchise shop, we should do a good job in advertising and establish brand awareness in the local area. This is the most important thing in the daily operation of the entrepreneurs of every small coffee franchise. With these preparations, I am sure your shop will be able to open well.

How to advertise coffee shops:

1. Advertising: for residents in high-end residential areas, you can distribute exquisite advertising pages (DM) and small gifts to car owners in the parking lot of nearby shopping places, and the single page can also be made into coupons.

two。 Event marketing: conduct a series of publicity work before opening, distribute questionnaires, and improve the products and services of our store according to the needs of consumers. Student parties, reading activities. Contact the student union organizations of several important colleges and universities in the joining region and hold some salon parties, reading activities, movie watching activities and art community activities, which will also help to improve the taste and attract students and young people to consume. When the time is ripe, you can also hold an essay campaign with the theme of "Coffee and Life".

3. Service marketing: establish membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as a 9.5% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss in public, they will feel very respected.

4. Promotion strategy: the promotion strategy of coffee shop should be competition-oriented. The restaurant must understand the situation of its competitors, compare the differences between its products and services with those of its competitors, and formulate specific promotion plans and plans on this basis. In the process of implementing the plan, by promoting the unique products or business style of the restaurant, establish a distinct corporate image.

The promotion strategy in the promotion strategy is low-cost, high-output, printing promotional materials. Distribution by road sections, the use of intensive strategy, the use of advertising billboards at the same time, the use of Internet website information flow advantages to promote and highlight the image.