How to open a coffee shop is more popular, appearance, details and music are indispensable.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

How can cafes be more popular? there can be no less professionalism in beauty, happiness and details. Some people will say, this is too general, is there a specific implementation method? The following China Coffee Network teaching time is about to begin, to create a professional, aesthetic and happiness of the coffee shop, you need to start from the menu, music, photos, desserts.

Compared with other restaurants, the menus of cafes tend to have some special "exquisite". Generally speaking, there are two main ways of coffee shop menu, one is the product classification, specification and price behind the bar, simple and clear, direct order; the second is the paper menu product introduction, specification and price, picture and text, table service.

When making menus, cafes have to learn to subtract. Some cafes have menus as long as eight or nine pages, with snacks and meals, which is a bit embarrassing. In addition, remember to put the classic coffee products first and recommend the best coffee to consumers.

If you choose a good music, you can't miss the customers.

The caf é environment, which was created with great efforts, was accidentally ruined by music.

Invisible, but really important coffee shop background music how to choose, which is appropriate?

If you take a beautiful picture, you will like it more.

How important is it to shoot good food in your cafe in moments?

Your cafe looks good from every angle, but it is very popular with female consumers.

In addition to taste, the appearance of dessert is more attractive.

Cafes can never do without "Meimei", and visual effects don't have too much effect on sales.

How do you get customers to give you more money for a charming and seductive dessert set at the bar?

It's time to consider the importance of dessert display. Looking at a row of beautiful, exquisite desserts, who doesn't want a piece?

Generally speaking, all the details of the cafe should be taken seriously. Imagine that on a casual afternoon, in a warm cafe, listening to melodious piano music and tasting exquisite desserts, how could such an experience be uncomfortable and unpleasant?

If you really want to open a coffee shop, here are some sincere suggestions that I hope you can take a look at.

1. Opening a coffee shop is not an escapist prescription.

If life is a journey, most people want it to be rich, happy and free. Some people say: what system, nine to five, performance pay are all weak, because these can not bring me any happiness and satisfaction.

We don't want to live in front of us, we want poetry and distance, for example, to open a very emotional cafe.

But have you ever thought that opening a cafe is really easier than a part-time job? Happiness and freedom?

When you are faced with the high-frequency flow of catering personnel, you have to work for more than ten hours, sweep the floor, mop the toilet, take good care of the bar, serve the guests, and make meals at the same speed. When you calculate labor, rent, property management, water and electricity every month, in the face of the real business situation, there are no weekends and no holidays. You will find that those who are in a daze in the sun, reading books, as beautiful as 36 stories, are only very few clips every day.

Opening a coffee shop is not your escape from reality. Life should be poetic, but escape is not the best way to achieve it. Many people do not fully understand their motivation and purpose before opening a coffee shop. Most people just spoil the world when they are tired of life.

two。 Opening a coffee shop is a process, not a result.

People often ask me, how can I open a successful coffee shop? The last time a sister came over, she said straight to the point, how to open a coffee shop can make a profit of 1 million a year. I was shocked to hear that my chin almost fell to the floor.

If you want to open a beautiful cafe, achieve financial freedom, sit on 1 million yuan a year, this dream is a little far from reality. The reality is that 90% of independent cafes are transferred or closed because they can't survive.

The cafe is not only a display platform for self-taste, but also a spiritual pursuit. It involves food and beverage, music, color, light and shadow, text. It integrates all kinds of abstract senses, such as hearing, vision, taste and so on. It will unwittingly attract people with similar tastes and tastes.

If you realize that opening a coffee shop is the life you want, then you need the courage to build a coffee shop from scratch, to face the initial dismal flow, and to face the daily rent, utility and staff management. There is perseverance and financial support, until it is "raised" by you to become what it wants, exudes your unique temperament and temperature, and attracts similar people.

Perhaps, it is not necessarily successful, it does not necessarily make you financially free, but it must let you experience another way of life, let you learn to bear in this process, let you meet those good people in your life, good things, even if it may not be able to accompany you for a long time, but such a life experience is precious enough.

3. What do you need to know before you open a coffee shop?

What do you need to know and what do you need to know to open a cafe? Master what? Some people say, I have a lot of contacts, some people say, I can organize activities. But what does it really need?

As a matter of fact, it's only two points. How to run 2. What are its characteristics and how do you build it?

To open a cafe, like many investment projects, you need to calculate its cost, calculate the passenger flow of its location, estimate turnover, and find a profitable model. The first step in finding a combination of ideal and reality is to make a good business budget and plan.

The biggest difference between independent cafes and chain cafes is that chain brands need to spend a lot of money to build brands, while independent cafes need to spend energy to create their own temperament, which comes from the owner of the coffee shop. it also comes from the cafe's own characteristics.

How to create the characteristics of independent cafes? Someone asked me that the Flower Cafe looks beautiful and bourgeois, and there is no such cafe in my city, so I'll open one. I asked him, do you know how to flower? How many kinds of flowers do you know? do you know the average daily loss of a florist? It seems that he doesn't know much about it. I can only say that if you don't have this skill and drive it because of it, then it is doomed to failure. If you are a person who loves flowers and knows flowers, as long as you put your heart into it, you may run a flower cafe very well. The features of cafes are tailor-made for the owner, not all cafes with features you can make.

4. Do every little thing well and accumulate attentively before you walk on the road of your dream.

Recently, watching "one's Pilgrimage", 60-year-old Harold, no cell phone, no map, no smart planner, but across England, 87 days walked 627 miles, in addition to firm faith, it is every step under his feet to realize the dream.

Instead of constantly thinking about the future and planning all kinds of big concepts, it's better to do every little thing at hand attentively. To achieve the dream requires a little bit of courage not to be afraid of the future, but also need to be down-to-earth to do a good job in the present, take every step.

If you are planning to open a coffee shop, prepare for the accumulation of funds and the knowledge and skills of operation and promotion management. If you are opening a cafe, carefully maintain the beautiful environment inside and outside the store, manage the daily life of the store, treat every guest's feelings sincerely and seriously, and chat with them more.

Be brave, try the life you really want, and you will find that you have unlimited potential, even if you really don't stick to it, at least you've experienced it. The experience of life is priceless. May we all be the heroes of our dreams.