There are many problems in the preparation of running a coffee shop, how to deal with it?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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In recent years, coffee shops in China have sprung up like bamboo shoots after a spring rain, and many coffee franchises and independent cafes have appeared in every corner of the city. The development speed of coffee shops in China is higher than that in other countries, but the excessive development speed has brought a lot of problems.

In the process of preparation, some cafes are so impatient that they put them on the market in a short time, but there are a lot of problems in the process of operation, which is very distressing for the operators. In the face of these problems, what should operators do?

Combined with the experience of several coffee practitioners in the industry, operators can start from the following aspects: first, the coffee joining process is very important, and a reasonable coffee shop preparation process is needed in order to complete the project more smoothly. then make adjustments at any time according to the different stages of the construction of the project. The early stage mainly includes the formation of a team, project feasibility analysis, store location and decoration design, coffee shop plane planning and construction drawings, interior decoration design and decoration construction drawings and so on.

The preparation of coffee franchise has its own particularity. From the whole process of planning, design, construction, opening and operation, it is the systematic project of coffee shop investment. During the preparation and construction of the coffee shop, every step should be considered professionally, carefully implemented by professional personnel, and strictly coordinate the close combination of various specialties, as well as the thoughtfulness of planning and the scientific nature of on-site management. Therefore, at the beginning of the establishment of a brand, while pursuing modernization and high technology, pay attention to the meaning of the design itself, integrate the design into life, publicize the brand with word-of-mouth, and constantly meet the two-way needs of consumers for beauty and practical value. Understand the truth of the first product-quality-brand-market-customer-profit.

Now, the coffee market is very popular, but the China Coffee Network reminds everyone that the initial investment of the coffee shop is not large, and it may be able to operate with 30,000 or 400,000 yuan, but the investment in the later stage is huge, and the payback period is longer, and it will take at least a year and a half to see a profit. Not every entrepreneur is suitable for opening a coffee shop.

If you want to open a coffee shop, the first thing you need to consider is who do you want to sell your coffee to? What kind of people are willing to pay for your coffee?

This location will determine your next location (whether it is open in a commercial or residential area)

▷ your shop type (is it a street shop or a neighborhood)

▷ your decoration style (is it simple and warm or luxurious)

▷ your store area (is it small and beautiful or hundreds of flat)

▷ your product structure (is it coffee or other drinks, is it equipped with meals)

▷ your pricing (elite route or small profit and quick turnover route)

▷ your personnel structure (whether it is streamlined, multi-skilled or dedicated)

▷ your service attitude (whether to treat the customer as God or as a friend) and so on.

Before, many students and colleagues talked about a lot of ideas mentioned in online articles. There are two kinds of coffee shops: one is for office workers, the other is for surrounding residents. I think they are all right, but they are too general.

Who is the audience of the cafe? A student? A white-collar worker? Are they Internet celebrities who like to take selfies? Or the elites who have the experience of returnees? In my humble opinion, in a serious coffee shop, your coffee must not be sold to the ladies who walk around in a big vest and fan in the residential buildings around your shop, or to the ladies who fight in groups of squares every day. It is not sold to pseudo-white-collar workers who earn three or four thousand a month in the office building next door and are still busy with their lives and houses.

Coffee as an imported product with no roots in China, the people who can accept it, like it and care about its quality and will often consume it must be those who walk in front (except baristas). You need to know who the real audience of coffee is.