What kind of industry is coffee? coffee thinking of Su Yang, a barista.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

What kind of industry is coffee? it is impossible for a layman to define it accurately. But for the coffee market in Zhengzhou, the coffee industry is more like a special service industry, its threshold is not particularly high, but the practitioner is also likely to become an enduring clerk in the chaos. When you interview 10 people why they make coffee, most of them will tell you why you like this simple reason, like the temperament of coffee, like the environment of coffee shops, and feel different from other service industries, but if you inquire deeper, a lot of people can't answer any more questions.

This is not a problem for practitioners in this industry, but a problem for the whole people. They do not know what they like at all, and they simply do not know what they want to do, what career plans and supreme dreams they have, and how to achieve them. What kind of personal requirements are achieved at each stage, how not to be slow by the times, and how to leapfrog backward progress and keep up with current technology and ideas.

Su Yang is a person who doesn't like to label coffee. What literary temperament, petty bourgeoisie style, ah, is not coffee in his eyes. But Su Yang himself also has a very obvious label, that is, he does not like to talk. This is a unique evaluation of him by his friends in the coffee circle in Zhengzhou. He is so low-key that he does not seem to like to say anything about coffee. But once you talk to him, you will find that the so-called not talkative is just not fond of nonsense. Su Yang has his own unique views on coffee itself or other things. And express it very well. This is the editor's most subjective impression of Su Yang in addition to clean clothes and deep eyes.

Personal introduction-

Name: Su Yang

Age: 1987

Graduate college: major in Southwest University for nationalities: biotechnology

Working in the coffee industry: about three and a half years

The current coffee training related work, but also a CQI Q-Grader (coffee quality appraiser)

Coffee touch ~

As a graduate majoring in biotechnology, I am curious to ask the question of what kind of job I can find. Su Yang said that when he first graduated, his family arranged a relatively suitable job for a graduate school, but he didn't like it and resigned after a year of work. That's the way people are. Instinct doesn't tell you exactly what you like, but it clearly tells you what you don't want and what you don't like. This is a very simple opportunity. It's one of the most common reasons for so many changes in life. I don't want to live like that. After that, Su Yang partnered with his friends to open a small shop that mainly manages desserts. In order to match the sale of desserts, he finally decided to match some drinks before he came into contact with coffee, which later changed his life to some extent. In his opinion, it was just a simple coffee machine at that time, but he accidentally "got into the business". Although the business with his friends was a failure and didn't want to mention it again, so what? maybe it was a little trick to arouse Su Yang's interest.

A simple knowledge of coffee

Then Su Yang went to a coffee shop and began to spend every working day with coffee. In their own groping and practice, mastered the most basic coffee-making skills. Six months later, Su Yang, who had a demand for himself, felt that the coffee shop could not learn more knowledge, at least the local coffee shop in Zhengzhou could no longer satisfy his desire for knowledge. So in October of 12, he resigned from Barney Cafe and went to Shanghai alone. Although this trip is not specifically for the search, but how does Su Yang, who likes coffee, let go of the caffeine shop with different styles and higher levels in the alleys of Mudu? Su Yang said that coffee shops in Dazhengzhou basically imitate and repeat them all the time, but each coffee shop in Shanghai is different, and each coffee shop has its own style and attitude. This is the real coffee shop.

In addition to visiting some coffee shops in Shanghai, Su Yang also visited some coffee trading companies. At that time, a well-known coffee company in Shanghai was looking for a coffee trainer, and Su Yang sent a resume. At the end of the journey, Suzhou returned to Zhengzhou, but the thirst for coffee knowledge did not stop or reach the destination as the journey did. At this time, a coffee shop run by a French in Shanghai informed Su Yang to go to work. Although it was not the company that sent the resume at that time, and the recommended resume went to another coffee shop, Su Yang decided to go to Shanghai to work and study alone. But soon Su Yang found that this was a little different from the purpose he originally wanted to study. In the coffee run by the French, the clerk had no communication in coffee technology and life before, which made Su Yang, who was very clear about what he wanted, necessary to resign. After two months of work, Su Yang returned to the coffee life in Dazhengzhou.

Su Yang said: coffee will be interested in superficial things at first, and making is the last thing for coffee. You want to seriously master the origin of a good cup of coffee, from the origin, planting, baking, matching, there are too many things to master.

Coffee returns ~

Back to Suzhou in Zhengzhou, I entered a large local trading company in Zhengzhou and got closer to the technology of coffee raw materials. Due to the rich experience and proficient production skills in the coffee industry in Dazhengzhou, some coffee shop owners began to find Su Yang through various channels to provide training guidance for their coffee shops. Su Yang has opened up a career path for personal training.

Coffee shop ~

Everything is a quantitative change and a qualitative change. Su Yang's private coffee training career has made a new start from the recent reputation of deep coffee. From the initial business philosophy to store design and then menu and production, Su Yang has created a beautiful coffee shop in all aspects.

When I asked Su Yang why he had such a deep cooperation with Deep Coffee, Su Yang told me that his idea was exactly the same as that of the operator, that is, to completely commercialize the operation of a coffee shop with standards that can quantify its products and have a precise location. It is said that each coffee shop has its own coffee taste, everyone makes coffee with different taste, in fact, it is pure bullshit, that is an excuse to play unstable, every good cup of coffee I should be stable.