The business model of small cafes, laid-off women open coffee shops to realize their dreams

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

"Don't be confused at 40 and know your destiny at 50." an ordinary female worker who has been laid off for many years dared to borrow 150000 yuan to realize a dream in the middle of her life. Sun Jinming's boldness is amazing.

1. Resign resolutely in order to dream.

He went to the countryside at 17, entered the factory at 19, and was laid off at 33. Before the age of 46, there was nothing special about Sun Jinming's life. After being laid off, in order to make a living, Sun Jinming went to work in his brother's glass carving factory for more than a decade.

"in the beginning, the factory didn't have the money to ask for advice, and almost all the processes depended on their own hands-on exploration." Sun Jinming smiled and recalled the past: "it's not easy." The temperature in the workshop is kept at more than 50 degrees Celsius all the year round, and every day it is not black or white, so I finally find a way to do it. "

From carving worker and workshop director to being responsible for receiving customers and handling company business, in 2006, 45-year-old Sun Jinming suddenly made an amazing decision to resign and start his own business after working for his brother for more than a decade.

"at that time, it suddenly occurred to me that it was not a long-term solution to go on like this. Seeing that he is too old to work, if he doesn't do it, he may not be able to realize his dream in his life. " Sun Jinming said. Sun Jinming, a laid-off female worker, has a dream that has not been realized for many years: to open a coffee shop of his own. "in fact, I seldom had the opportunity to go to those places before, but every time I went there, I felt very comfortable. Even if you do nothing, you can just sit in it. "

There is no experience, no money, but nothing more than enthusiasm. Although relatives and friends around her are not optimistic, and her husband and children are worried, Sun Jinming, who is gentle in character, has shown unprecedented stubbornness. "at first, my husband didn't support me at my age and still messed around. I told him, "it doesn't matter if you don't support me. I'll do it even if I borrow money!" Perhaps the wife's determination infected her husband. In 2007, with her husband's "investment" of 150000 yuan and a bank loan of 150000 yuan, 46-year-old Sun Jinming really realized his dream when he was young. With his enthusiasm for his dream, her coffee shop opened.

two。 A gentle woman, showing off her personality

Not long after its opening, the coffee shop already has a group of "die-hard fans". In addition to young people, there are many middle-aged women of the same age as Sun Jinming, who are "addicted" to the comfortable environment created by the coffee shop. Manager Wang, who is also a successful woman in her forties, accidentally came in and sat down on the opening day of the coffee shop, and suddenly fell in love with the relaxed and cozy atmosphere here, so much so that later, when she had nothing to do, she liked to bring her subordinates and friends to sit here and have tea and chat.

"she has come here many times, and all the staff in the store know her and get along like friends. Now, her face is our VIP card! " Sun Jinming said with a smile.

With a gentle tone and a consistently peaceful look, 46-year-old Sun Jinming is a far cry from the imagined "laid-off female workers" and "strong women". In fact, even when she sat in a coffee shop, instructing the staff to work and picking at the size of the store, she lacked the aggressive temperament of a strong woman. It is hard to believe that in front of this gentle woman, her heart is full of individual thoughts.

Before the coffee shop opened, Sun Jinming traveled the streets of Jinan, spending a lot of time, energy and money investigating the market, personally experiencing and feeling the experience and shortcomings of other countries, and sitting for an average of two or three nights in a row. Today, she has stepped on almost all the coffee shops, teahouses and leisure bars in Jinan. "without experience, only by learning from others can we make faster progress and learn from each other to make up for our weaknesses." Sun Jinming said. Learning but not simply imitating, Sun Jinming's "ideal" road is full of personality. Although joining a chain of coffee shops is easier to manage and make money, Sun Jinming insists on going his own way and creating his own brand. Green rattan-decorated rocking chairs, vaguely audible gurgling water, well-designed cold restaurants, elegantly and comfortably arranged book bars and music corners. Every inch of the coffee shop embodies her painstaking efforts; every detail is imprinted with the character of the owner.

"I want my coffee shop to be a really comfortable, free space that can really reflect my own ideas, rather than simply imitating and copying others." Although the road to innovation is hard, Sun Jinming can enjoy it. Sitting in his favorite rocking chair in the coffee shop and watching the dream come true a little bit, Sun Jinming's face was full of comfort.