Coffee shop management guide, practical coffee shop management plan

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

I. Operation mode

The form of technical cooperation. If we are positioning business and leisure coffee stores, it is recommended that partners choose locations in high-end office buildings, CBD business areas, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps; determine their own decoration style and product structure, and also consider key factors such as technical support and raw material distribution.

II. Products and services

1. Product and service description

Most coffee shops sell coffee, tea, drinks, light meals and other goods, and provide guests with a good environment and service. at this time, operators should pay attention to highlight their own service features. let consumers feel a kind of taste, experience a kind of culture, place a kind of emotion here, make the coffee bar become a good place for business, leisure and lovers' gathering.

2. Competitive comparison

Many shopkeepers are taboo to have peers in the business circle, in fact, such a peer competition pattern is beneficial to us, but can better enhance our popularity. Relatively speaking, we have considerable advantages in terms of our own management level, product and service quality.

3. Resources and technology

Coffee shop is not only an industry that requires scale and grade, but also an industry with strict requirements for products and services. after all, it has a high consumption color, and consumers must care about the full embodiment of their consumption value. Investors choose forest catering, is the greatest trust and affirmation of our profession, on the one hand to improve sufficient resources, advanced equipment and technology, on the other hand, also avoid a lot of business risks.

III. Positioning of market demand

(1) stable regular customer resources.

(2) the source of office buildings and hotels.

(3) places of shopping and entertainment.

(4) mature residential area

(5) Foreign enterprises and many IT enterprises, advertising companies and other emerging industries in the region.

(6) if there are many schools in the region, the staff and student couples are also potential sources of visitors.

IV. Promotion plan

1. New media marketing

In the era when the Internet has brought great innovation, marketing thinking has also brought about great changes. at present, there are online magazines, blogs, Wechat, WIKI and other emerging media.

Here Mori recommends Weibo and blog marketing for you. Each coffee shop can set up its own proprietary blog and spread the store announcement, recent developments and product-related information through the shop blog.

Wechat marketing, at present, many stores have begun to introduce online ordering, when customers enter the door do not have to wait at the cashier, they can just sit down and scan the QR code on the seat platform to enter the store Wechat public platform to order, which is very convenient and fast.

2. Event marketing

(1) parties and reading activities. Holding some salon parties and reading activities will also help to improve the taste and attract students and young people to spend.

(2) when the time is ripe, we can also hold a selection activity of "the most beautiful waiter" to increase the interaction of store staff.

3. Service marketing

(1) establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as a 9.5% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss in public, they will feel very respected.

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The key is to inspect the crowd in the operation of the coffee shop.

Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. Because of the direct contact with consumption, the changes of consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening cafes. So if you want to investigate the target population, you can open a coffee shop.

The right place.

The right location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate spot, the success rate of the business is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so we should pay more attention to the choice of location, which will be the starting point for the success of opening cafes.

Excellent coffee

In a coffee shop, the constituent power of coffee must be very strong. No matter what kind of coffee it is, if the price is on the high side, or if the coffee quality is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase regular customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops. Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.