The way of coffee shop management, the management model of Chinese coffee shop

With the expansion of the coffee shop market, many people want to open a coffee shop, so what are the business models of Chinese coffee shops?

At present, there are roughly four business models of coffee shops in China:

1. The operation of traditional cafes:

At present, it is the most common business form in China, and the main demand is to create a comfortable and comfortable situation, so that consumers can enjoy a meal or a cup of afternoon tea, so in addition to providing various flavors of coffee, meal dishes, bread desserts, scented tea drinks are also indispensable selling points, and some companies even provide breakfast food. In addition, you can also combine a variety of theme management, such as reading cafe to read as the theme, in the store display a large number of magazines, photocopiers, fax machines, etc., to give consumers a comfortable reading space. As the traditional cafe emphasizes that the most important thing for consumers is the sense of comfort, it usually pays more attention to the atmosphere in the store, and must rely on the design and planning of professionals.

Therefore, the blocks most commonly operated by chain operators belong to this type of model, such as Starbucks, Yishi, Rodoran, Yick, Seattle, Dante and so on. In addition to chains, there are also a large number of private brands that are constantly involved in this kind of business model.

2. Mobile Cafe:

This is a new form of operation in recent years. As long as a converted truck is loaded with coffee-making equipment, operators can do business in places with a large number of people, such as scenic spots, recreation areas, or near various party venues. Open the sunshade, put a few tables and chairs, or even install seats directly on the van, it has become a cafe, where customers can enjoy sunrise and sunset, listen to the wind and birdsong, and enjoy rich and mellow coffee at the same time. let the pleasure of tasting coffee get rid of the constant store decoration.

3. Stall coffee:

This kind of coffee management can be said to be a mode of low investment cost, and it is a business model that can be considered for entrepreneurs with less capital. However, car vendors pay attention to speed and convenience in operation, and the feeling of tasting is a secondary consideration. however, with the gradual increase in the number of coffee consumers and the strategy of price-cutting competition adopted by coffee shop operators, quality is also gradually valued by the operators.

4. Compound Cafe:

As the market for cafes expands, some operators who want to run cafes will open shops with their own expertise, while some operators who have already opened stores will also sell coffee in order to improve their performance, such as books, flowers, furniture, hairdressing and so on.

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Decompose the "personality, initiative, quickness and subtlety" in the service process into all positions in all departments, not only the front-line departments such as the front hall, floor, restaurant and security department have four sexual standards, but also engineering, kitchen, finance and other second-tier departments also have four sexual standards, extending meticulous functions to every position in the restaurant.

Coffee shop business philosophy: personalized service. This year, on Valentine's Day, the restaurant prepared a rose and chocolate for every couple in the chain as a Valentine's Day gift. To the satisfaction of the guests. This kind of special personalized service is not only a test for the western coffee restaurant, but also a kind of training for the brand.

You can choose to open your own shop, or you can choose to join in to open a shop. Of course, the opening fee is also different for different choices. How much does it cost to join and open a coffee shop? Today I'm going to tell you the composition of various fees to help you better calculate how much it will cost to open your own coffee shop.

In first-tier cities, high rents and high-risk features deter many investors. In fact, in second-and third-tier cities, coffee shops have a broader space for development. As a result, many investors turn their attention to second-and third-tier cities.

If investors choose to join the model to open stores in second-and third-tier cities, then the scale of the store must be strictly evaluated. In general, franchise headquarters will choose a variety of modes for investors to choose. The general operating area is under 500m2, the investment brand franchise fee is about 88000 yuan, the franchise fee of different brands will vary, the brand deposit is 20,000 yuan, and the expected investment payback period is 8-12 months; if it is a flagship store in the Chinese market, the operating area is above 500square meters, the brand investment franchise fee is 108000 yuan, and the brand deposit is 30,000 yuan. The investment of other franchised brands fluctuates slightly above and below this standard.