Coffee shop management strategy, how to open a coffee shop? How much does it cost to open a coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Where should I start to open a coffee shop? how much does it cost to open a coffee shop? How to open a coffee shop? This is a bit out of touch for Xiaobai. She knows nothing about the catering industry except for her great love for coffee. How to open a coffee shop? It doesn't matter if you don't touch the door, as long as you like it and want to do it, let's go to learn scriptures together. We took advantage of the media to find Mr. Gao, who has been in the coffee industry for many years. This is the right person. Mr. Gao not only has rich experience in the industry, but also supports our work. He also introduces us to Ms. Wang and the brand franchise who have done a very successful business independently.

How to open a coffee shop? How much does it cost to open a coffee shop? Investor profile

Name: Xiaobai

Age: 28

Marital status: single

Occupation: head of the department of a foreign company

Monthly salary: 6000 yuan savings: 150000

Set up a project: open your own coffee shop and meet all the people who are predestined to coffee.

Success stories:

Owner of Dream Traveler Cafe: Wang Hui

Opening time: early 2002

Business model: independent management

Background: Wang Hui used to work in education. before opening a coffee shop, she ran a travel website. Ms. Wang felt tired because of her intense and high-pressure work, so she turned to a coffee shop. Before opening a coffee shop, Wang Hui knew almost nothing about coffee. She achieved what she did today by buying relevant books and participating in relevant training.

Business items: coffee + drinks + light meals

Shop location: Weigongcun Road

Area: 30 square meters

Initial capital investment: 100000 yuan

Investment recovery time: 8 months

The greatest satisfaction that opening a shop brings to Wang Hui is freedom. With the fun of learning and the mood of petty bourgeoisie, she opens a coffee shop of her own. There is no trouble, only happiness. Wang Hui is most satisfied with the idealized way of life with small investment.

How to open a coffee shop? How much does it cost to open a coffee shop? Coffee shop sketch 30 square meters to vent freely

Dream travelers are not particularly conspicuous in Weigong Village Bar and Coffee Street. The words Dream Traveler Cafe are embedded in a simple white storefront. Walking into the dream traveler, I was surprised to find that although the decoration is simple, it has the flavor of home, even warmer and more relaxed than home. The north wall is full of bookshelves, covered with all kinds of books, like a small library, guests can pick up a book to read. The eastern wall is the most distinctive. The entire white wall from the roof to the ground is doodled. It is all impromptu by the guests. There are paintings and words, which are mostly related to emotion and life. Ms. Wang called it the place of emotional expression. The dark wooden bar is located in the west corner, and it is a bit far-fetched to say that it is a bar, because it is too small, which is as big as the cashier. There is a small wooden wine rack hanging on the wall behind the bar, with more than a dozen kinds of foreign wine in the yard. I think it is to save space. In the south, except for the gate, the rest are all bright glass floating windows, the windowsill is very low, it is covered with all kinds of magazines, and there are only two small square tables near the window, which can only seat four people, and the whole room can hold more than a dozen people. it is really too small, but the air, light and sound here are more fascinating and difficult to give up, and I feel as relaxed and free as at home.

The dream traveler has only more than 30 square meters and 15 or 16 seats. the daily business hours are from 2:00 to 12:00, and the business peak is at three or four o'clock in the afternoon and after 9:00 in the evening. Many of the guests are artists, as well as students from Beijing Television and surrounding colleges and universities, as well as recommended by friends.

How to open a coffee shop? How much does it cost to open a coffee shop? Financial statements will be returned in 8 months.

If you want to start your own business, you must first learn to do accounts.

Investment: dream travelers initially invested 100000 yuan, including rent of 40, 000 yuan, equipment, personnel wages, decoration, products and other expenses. Of course, there are often some unexpected expenses in the business process, such as the purchase of related books. For example, a bag of medium-and high-grade coffee beans weighs 1 jin and sells for about 1 to 200 yuan. Each bag of coffee beans can brew about 50 to 70 cups of coffee, and the cost of coffee beans for a cup of coffee is about 3 yuan. In addition, rent, equipment input, product input, personnel expenses, water and electricity costs should also be considered (depreciation factors are not taken into account, such as a large amount of depreciation, should also be considered).

Income: the price of each cup of coffee here is about 20 yuan, and drinks and western food are also sold. Coffee revenue accounts for about 30% of turnover. There are about 40 people a day, with a per capita consumption of about 30 yuan.

How to open a coffee shop? How much does it cost to open a coffee shop? The way of management

Coffee Cocktail Salon Party Accounting firm

It is surprising that you can see dozens of fancy coffees on the Dream Traveler's wine list. I did not expect that such a small shop with only 30 square meters could make so many different flavors of coffee.

At first, Wang Hui inquired about the purchase of coffee equipment and products through the Internet, and gradually learned more suppliers. Coffee shops and equipment suppliers will provide free training. In order to ensure the freshness of the coffee, only 1 to 2 bags of coffee beans (1 jin each) are added at a time.

It is not enough to study behind closed doors. It is also very important to go out and experience, have a look at the coffee shops with the most flavor and characteristics, and taste the most authentic fancy coffee and the most beautiful and best cocktails. Although it has virtually increased its expenditure, it has gained a lot.

In order to improve their popularity, the dream travelers contacted the surrounding colleges and universities and carried out some publicity activities, such as salon parties, reading activities, showing the latest movies, foreign student clubs and so on.

In terms of finance, Dream Traveler found an accounting firm to deal with accounting and tax problems, with a monthly fee of 300 yuan to 400 yuan, which is much less than the cost of hiring an accountant.

At the beginning of this year, the Dream Traveler Peking University Store opened. The newly opened Dream Traveler, with a business area of about 150square meters, is a comprehensive coffee shop with coffee, drinks and simple meals, with an investment of about 400000, and is currently in the stage of trial operation.

How to open a coffee shop? How much does it cost to open a coffee shop? Investment advice: don't bet all your belongings

You can see that Ms. Wang thinks that although the franchise store is relatively easy to worry, most of the stores are located in commercial areas, and the target consumer groups are mostly white-collar workers of the company, with higher rent prices and higher decoration requirements, resulting in an increase in the overall investment cost. therefore, starting a business for the first time, and when there is not much capital, it is not appropriate to choose to join the operation. The most important thing to open a shop and do business is the mentality. On the basis of accurate positioning, we should have confidence in the development prospects and should not be in a hurry to blindly adjust the business strategy. Running a coffee shop is a good wish, but you must be psychologically prepared to succeed step by step. So if you want to have a relaxed state of mind, don't bet all your belongings on it.