What should be paid attention to in the management and operation of the coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

It's easy to open a coffee shop, as long as you have a budget, but it's hard to run a coffee shop, and it takes many subtle conditions to succeed (saying that success is too serious, because it's hard to survive or break even. In today's first-tier cities), because there are many expenditure items and more upfront investment, it is difficult to maintain the profit and loss balance with a few items of expenditure, and those with insufficient funds should be more careful. The order of the items to be decided first for the cafe is as follows:

First, the type location of the store:

a. Type: pure business cafe or light meal cafe, compound bar or personality cafe.

b. Price: parity, medium price or high price, there should be a clear price positioning.

c. Service mode: self-service, semi-self-service or full-service or leisure catering and entertainment.

d. Orientation of host and guest groups: business people, office workers, families, students, tour groups, art salons.

Second, menu determines: let the bar design, kitchen equipment and machine positioning on the basis of consideration.

Third, estimated turnover: set turnover, passenger unit price, number of seats, economic scale.

Fourth, profit and loss analysis:

a. Understand the affordability of rent.

b. Material cost ratio.

c. Other cost analysis.

d. The gap between the rate of return on investment and the expectation.

e. Set a ceiling on the amount of investment.

f. The return period of the investment.

Fifth, site choice: learn about the business status of the same location cafe and choose a location that is better than that of other stores.

VI. Design: select a suitable store site according to the upper limit of investment

[related reading]

Problems needing attention in Outdoor Decoration of Cafe

From the overall decoration effect, the production of exquisite outdoor decoration is a means to beautify cafes and decorate shops and attract customers. Such as the electronic advertisement in front of the cafe, it attracts the attention of customers with novel and ever-changing images, and even people who do not want to drink coffee often unwittingly walk into the cafe in this exaggerated atmosphere. Especially the window of the cafe, it often becomes a face of the cafe and is arranged like a flower. It makes people feel full of spring. Even people who are in a hurry to pass by www.cyone.com.cn/, will stop to watch, and more and more people will come. Therefore, the elaborate design of the window is an important part of modern decoration-generally speaking, the modern window pursues a prominent theme, elegant style, three-dimensional sense and artistic appeal. Cafes in New York like to use art sculpture to match the furnishings of coffee brands in the window, which is clear at a glance under the art decoration of the whole window.

Signboard Design of Cafe

The upper part of the storefront can set up a strip store sign to display the name of the store prominently. In the bustling business district, consumers often first browse all kinds of store signs, large and small, looking for commercial service places that achieve their consumption goals or are worth visiting. Therefore, the coffee shop signboard with high generalization and strong attraction has a very important impact on the visual stimulation and psychology of customers.

Coffee shop signboard plays an indispensable role and value in the guiding function, and it should be the most eye-catching place, so it is necessary to use a variety of decoration methods to make it prominent. There are many techniques, such as neon lights, spotlights, colorful lights, reflectors, light boxes, etc., to enhance the effect, or with ribbons, flags, flowers and so on to set off. In short, elegant style, fresh, strange techniques, grotesque is often one of the keys to success.