Coffee shop business strategy, let cake control out of control of the baking cafe

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Roasting cafes are popular in Kuala Lumpur, and some are even open 24 hours a day. Exquisite bread and cake are completely defenseless. In addition to bread and cake, cafes also offer staple food and a wide variety of food choices, and many people like to spend cozy weekends in baking cafes.

Les Deux Garcons

Les Deux Garcons bakery specializes in high-quality French cakes and desserts, the signature Le Marquis cake, combined with hazelnut cream, dark chocolate mousse and pistachio nuts, dissolve in the mouth. Macarons here are also very popular, ingredients are imported from Italy or France, the taste is more exotic.

RT Pastry

RT Pastry is famous for its freshly made baking products. All the bread, biscuits and cakes here are made of high quality materials to keep them fresh. Bread is a combination of Japanese and Taiwanese styles, and the most popular product is green tea cake rolls, which are soft and rich with cream and red beans.

Komugi

Komugi is a Japanese bakery specializing in a variety of exquisite Japanese breads and pastries. Signature dessert half-cooked cheesecake, available in both original and chocolate flavors. The cheese flavor of the half-cooked cheesecake is very strong, and the taste is thick, soft and delicious. Chocolate-flavored medium-cooked cheesecake is also good, and the Japanese tofu cake here is also very special and tastes as smooth as tofu.

Donutes Coffee, Cake & Bread

Donutes comes from Taiwan, and the bread tastes soft and delicate. It is open 24 hours a day, and the outer layer of the popular Danish pineapple is golden after baking, and the crisp skin is unstoppable. Luosong bread, which is bigger than the palm of the hand, has a shiny and ordinary skin. It smells full-bodied cheese before it is eaten, and its taste is extremely soft.

Tous Les Jours

The French and Korean bread offered by this French bakery is very popular with customers. In addition to bread, the cake here is also very popular. Chocolate cake not only tastes smooth, but also has a strong chocolate flavor. Afternoon tea come here for coffee and cake, sit on the sofa and slide on your mobile phone.

Tedboy Bakery

The bread here does not add any preservatives, uses environmentally friendly packaging, and donates endless bread to charity every day. The most popular product here is mini bread, which is freshly baked every day. It also serves all kinds of sandwiches, pizzas, hamburgers and salads. It is a good place for brunch.

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What should be prepared to open a coffee shop?

How to open a coffee shop? What to prepare for opening a coffee shop: tips for business management

Of course, a coffee shop operator cannot know anything except the situation of the shop. He must know exactly what the range of customers who come to the shop is. And in-depth investigation of the population production, income status, occupational profile and consumption characteristics of this region. In order to grasp the consumption habits of this area, in order to carry out a series of sales activities according to its needs, this is the so-called business circle management.

Usually in the coffee shop operation, in order to effectively grasp the characteristics and distribution area of the customer layer, we can often use the response survey of customers' opinions or through special offers. Attract, make use of the distribution of direct letters or leaflets. Give a special offer or gift and ask it to leave basic information (name, age, sex, occupation, address, etc.). In this way, the distribution of customers in Xiaolai store can be measured.

If we can establish this data for a long time, analyze it deeply, remove a small number of customers in obviously distant areas, and only study and judge the areas with a large number of people, we can roughly grasp the distribution of the business circle. If we can make progress through the effective implementation of promotional activities and systematically organize and classify store customer data in the future, it will provide a lot of help for the training and maintenance of basic customers. Especially for the so-called community coffee shop, the effective mastery of the business area and the analysis of the customer level will be an important task for the successful operation of the coffee shop, so the management of the business area is a very important part of the development performance of the coffee shop.

In the coffee shop. The attraction of coffee must be very strong, no matter what kind of coffee, if the price is on the high side, or the coffee quality is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it is not easy to increase regular customers. In the operation of coffee shops, we have to face not only the competition from various coffee shops in the region, but also the competition from various stores, so the charm of coffee has become the basis for the success of the store.

How to open a coffee shop? What to prepare for opening a coffee shop: coffee shop atmosphere

What makes a coffee shop different from an ordinary restaurant is that it has a unique atmosphere. Therefore, the atmosphere is at the core of the success of the coffee shop. For the performance of business space, coffee shop operators should skillfully use space aesthetics to design an ideal coffee drinking environment and have an emotional effect on improving the drinking rate of customers, which is the significance of shaping the atmosphere of coffee shops:

When drinking coffee, customers often choose a coffee shop that suits the atmosphere they need, so when designing a coffee shop, they must consider the following key points:

First, what customers expect from the atmosphere of the coffee shop.

Second, understand which atmosphere can enhance customers' trust in coffee shops and arouse emotional reactions.

Third, we should first determine who to take as the customer goal.

Fourth, the conceived atmosphere should be compared with that of competitive stores in order to analyze each other's advantages and disadvantages. In the performance of the atmosphere, we must also carefully choose the coffee run by the coffee shop.

How to open a coffee shop? What to prepare for opening a coffee shop: the choice of a coffee shop

When it comes to coffee taste, taste is very important. As far as coffee blending is concerned, many operators can simply cope with it. in fact, the unique taste of many natural foods can only be achieved through exquisite operation, especially in today's life, coffee already occupies a very important position. If we want to taste a cup of high-quality coffee with exquisite production, sweet, mellow taste and unique flavor, it depends on the level and ability of coffee roasting and blending skills.

How to choose coffee beans? Raw coffee beans must be sorted, roasted, ground and other production processes. The so-called roasting is to stir-fry coffee until it is fragrant and easy to grind. As for the economic environment faced by the small and medium-sized coffee shops that have opened at present, it should be discussed more deeply, first of all, pay attention to the trends of the peers around the coffee shop, analyze their advantages and disadvantages, and at the same time consider whether the customer class of their own stores has changed. further make appropriate adjustments in the management system. To shape their own business style and become a coffee shop with personality is a feature that must be established in the operation of small and medium-sized coffee shops.

The operation of coffee shops, big or small, can no longer rely solely on intuition or experience, but must have an overall operation plan (including business plan, commodity plan, procurement plan, sales promotion plan, manpower plan, funding plan, financial plan, etc.). Through implementation efforts On the other hand, only by establishing the clarity of coffee shop positioning, the differentiation of coffee and beverage composition, the systematization of customer management and the flexibility of service combination in operation, can we be in an invincible position in the competitive market.

How to open a coffee shop? What to prepare for opening a coffee shop: turnover is the most important

For the coffee shop operators, the daily turnover is the most concerned issue in the whole operation process. For the sake of management effectiveness, each coffee shop often has business goals, and even more detailed ones set location, merchandise and even meticulous goals as a benchmark for measuring daily business performance. If we discuss it further, it will be the sales plan, because the setting of business targets is part of the overall sales plan. Therefore, if a coffee shop wants to establish a system of business objectives, it must understand the formulation of the sales plan.

How to open a coffee shop? What to prepare for opening a coffee shop: the policy of management

Of course, when drawing up the sales plan, the coffee shop must be based on the set business policy, and then according to the forecast of turnover, the estimation of Japanese standard inventory, the estimation of loss, the estimation of purchase quota and the estimation of scheduled gross profit, in order to complete the overall sales plan. Since the whole planning process must be based on data, the establishment of database materials is a necessary condition for the formulation of sales plans, and these data are closely related to commodity plans. so we must understand that even small coffee houses should be based on data. Only in this way can there be objective criteria, rather than relying solely on impressions, feelings, observations and other factors.

How to open a coffee shop? What to prepare for opening a coffee shop: the nature of fixed-point business

The main way to operate a coffee shop is to operate on a fixed basis, so it is often sold, and its turnover accumulates gradually through the consumption of each customer. It is like a tree fixed in a site to take root and sprout, so some people call it a botanical enterprise, but in the marketing-oriented today, consumer demand and desire make the management constantly change. Consumer awareness is gradually diversified and personalized, coupled with the increasingly fierce market competition, so coffee shop management must not wait for customers to come, but must actively develop potential customers. Therefore, measures such as constantly developing new ways of drinking, purchasing new goods, enriching the display of the bar, paying attention to the decoration of coffee shops, and strengthening customer services are indispensable in operation.

How to open a coffee shop? What to prepare for opening a coffee shop: the key to excellent service

Quality management and services as an overall strategy require constant attention-integrated processes such as business plans, coffee procurement, coffee development, stock management, and even logistics commodity operations, are closely related to the enhancement of coffee commodities.

Secondly, the service staff of the coffee shop are waiting for customers. To have elegant posture, and pay attention to clothing, makeup and other appearance; when receiving customers, there should be appropriate expression, attitude and appropriate response. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. The interior decoration facilities, charming and aesthetic bar display and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened to provide various service measures.

In a word, the service ability of coffee shop management must be the comprehensive economic activities carried out by various factors such as employment, equipment, convenience and so on. Those who are interested in opening a shop might as well start with the state of the domestic circulation industry and consumption. As the shopkeeper is the manager of the whole coffee shop, all the business related to the operation of the coffee shop, such as people, things, and so on, must be handled by the shopkeeper.

Therefore, the prerequisite for a successful operation of a coffee shop is that the owner has superior conditions, which can drive the whole coffee shop to be full of vitality; at the same time, the whole staff, under the leadership of the owner, give full play to their personal abilities in order to strengthen the efficiency of the organization. Of course, when it comes to the strengthening of organizational efficiency, it means that each employee's responsibility and work can be specified, and the team spirit and cooperation effect can be brought into full play at the same time. The most obvious performance is the improvement of shop assistants' consciousness. As a shopkeeper, it is necessary to grasp the appropriate number of personnel and carry out effective allocation, so that the efficiency of all organizations can be improved, and the working ethos of each employee can be improved and his ability can be brought into full play. In addition to regular education, training and indoctrination, the most specific task is the rational use of time for personnel and the effective allocation of assignments.