Starbucks' 99th store in Chengdu unveiled "Star Dad" and asked you to come for coffee.

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Since entering the Chengdu market, Starbucks (Special Reading) has never stopped its pace of expanding stores. On June 20, 2017, Starbucks opened its 99th store in Chengdu. It is understood that the store is located in 1F Yupin Road Plaza in the south of the city. In fact, earlier, Starbucks already has stores in the area's time OUTLETS and Shuangliu Wanda Square, and this increase has undoubtedly further increased the regional market share. In addition, according to the current pace of Starbucks expansion, perhaps the number of Starbucks stores in Chengdu will soon exceed 100.

Photo: Starbucks website

Founded in 1971, Starbucks Coffee has become the world's leading professional coffee roaster and retailer. Since entering the Chinese mainland market in January 1999, Starbucks has opened more than 2600 stores in more than 120 cities in China. For Starbucks, the Chinese market has grown into the second largest market after the United States.

Starbucks Chronicle of China

In 1999, Chinese mainland opened its first store in Beijing, opening the Starbucks market.

In 2009, Chinese mainland celebrated its 10th anniversary.

In 2011, Starbucks celebrated 40 years of global coffee history, announcing the official launch of a new brand logo that highlights the mermaid logo. VIA ®and Starbucks Starbucks enjoy cards are officially launched.

In 2012, Starbucks opened its first coffee grower support center in Asia in Pu'er, Yunnan Province.

In 2013, Starbucks China Beijing Kerry Center flagship store and Swire flagship store were unveiled.

In 2014, Starbucks opened its first flagship store and Starbucks selection store in southwest and central China.

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Since entering the Chinese market, Starbucks has successively launched a variety of beverages, foods and commodities with Chinese characteristics that are deeply loved by Chinese consumers, including Starbucks mooncakes, Xingbing rice dumplings, black sesame matcha, Chinese Starbucks tea, Fuman chestnut macchiato, Ruyi peach blossom lattes, chili mochas and zodiac savings cans and accompanying cups specially designed for the Chinese Spring Festival and Mid-Autumn Festival.

Photo Source: Starbucks Chengdu Ocean? The official website of Taiguri store

It is worth mentioning that Starbucks is not immutable in store design in China, but more integrated with local elements, such as Qianmen stores in Beijing, wide and narrow alleys in Chengdu, and three lanes and seven alleys in Fuzhou. with strong local characteristics to bring customers a unique Starbucks store experience. Among them, Starbucks Chengdu Ocean? As Starbucks' first flagship store in southwest and central China, Swire Limen has a chic three-story single-family design, which has become a model for the perfect integration of Starbucks classic coffee heritage and rich local culture.

From coffee to tea, from service quality to store experience, Starbucks innovation is changing all the time. This summer, Starbucks launched two bottled Frappuccino ®tea drinks for the first time in China-Matcha Star Frappuccino ®and Black Tea Star Frappuccino ®. With the addition of new members of these two tea drinks, Starbucks bottled Frappuccino ®in the Chinese market has further expanded from ready-to-drink coffee drinks to ready-to-drink tea drinks.