Coffee Man Story | imaginary cloze Taipei man-- Coffee worker Chen Zhihuang

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Taipei is like a mellow coffee bean, which has been roasted for generations and becomes more and more delicious. There are different styles of coffee shops in Taipei, and the smell of Fika Fika Cafe is very rich.

Recently, Chen Zhihuang introduced a Joper all-cast iron bean dryer from Portugal, which is installed in the second shop in Neihu, Fika Fika, which is much taller than people. It also requires additional installation of optical media machine, oil fume exhaust and sound insulation and shockproof equipment. Make sure that the process of baking beans is also in line with the store's image: clean and fresh. This is Chen Zhihuang. If Taipei's coffee level is to catch up with the top in the world, he is the one who takes the lead.

The sour coffee wins the sour people.

The story of Chen Zhihuang and coffee began to be written when he was in college, but the motivation that prompted him to invest was surprisingly warm: "at that time, I must make coffee for my family every morning, because this is the time when we get together most often."

At that time, he was a complete layman in coffee, and he only used coffee powder, and every time he tasted it, the taste was uneven, either sour or bitter. "I have no idea why there is such a difference, but because it's for my family. I just want to make a nice cup of coffee for my family." Puzzled, he began to study, and as a result, the color, fragrance and taste of the beans changed, which made him unable to extricate himself.

At that time, when the Internet was on the rise, he made steel by local method, and by slowly dialing to the Internet, he struggled to read the materials word by word, and learned about many coffee beans that had never appeared in Taiwan. "at that time, I found that there was Specialty Coffee in foreign countries. To me, this was a brand new term. Only after studying it did I come into contact with the vast new world behind it."

Bent on bringing good coffee to Taiwan, he set up a trading company in the millennium, from learning to set up websites to selling raw beans, while teaching coffee players how to bake at home on forums.

Asked if he had ever been attacked by the Internet sour people, Chen Zhihuang had a deeply felt smile on his face. "at that time, the Internet sour people were under fierce fire, and they were more directly scolded than the sour words now." The enthusiastic Chen Zhihuang couldn't help being discouraged and announced that he was "done with it." "but at the same time, there are still a lot of people comforting us, so I pay more attention to planning coffee teaching."

Looking back, it seems that I would like to thank the Internet sour people for pushing Chen Zhihuang. Unconvinced, he pushed himself to another peak in his life, ── II ○, to win the championship of the coffee roasting contest in 2013, and Fika Fika Cafe was born.

The romance that belongs to coffee professionals

There are still 20 minutes to go before business hours, and some figures come from afar, waiting for the moment when the glass door is pushed open. As soon as many people arrive in Taipei, they regard visiting Fika Fika as their first stop.

Success is never accidental and requires 99% effort, but the process behind the effort actually takes a lot of time and money, which is the most difficult part of starting a business. At the beginning, he kept groping for himself and learning from his mistakes. "until now, I continue to carry out new experiments and break through myself." Recalling the time when he lived downstairs in the bakery, he laughed and called himself a coffee otaku, living the seemingly immutable days of getting up, reading, baking beans and going to bed. But for him, it has become his "life", enjoying the romance of talking to coffee every day.

Chen Chih-Huang pays the same attention to "delicious food." on the coffee road, a lot of inspiration comes from Taipei's street cuisine. He is picky about food like coffee. If readers follow him on Facebook, they can see how he feels about different foods. Frankly speaking, they are absolutely sincere, like the folk version of Michelin evaluation.

He likes Taipei, where the care between people is a beauty that no amount of money can buy, and he even promises to put care into the service, even for business purposes. With the refined development of the coffee industry, the relationship between shopkeepers and customers is not only the material giving and receiving, but also the exchange of hearts and love.

In this corner of Taipei, Chen Chih-Huang pours out cups of coffee every day, with constant and dedicated enthusiasm and boundless imagination. He is an imaginary man from Taipei, outstanding and kind-hearted, and does not give up his dreams.

Chen Zhihuang James

The university began to come into contact with coffee, which opened the way of coffee.

He went into the trade of raw coffee beans in 1999 and delved into the production areas of coffee beans.

He also studied baking beans and won the Nordic Cup Coffee roasting Competition in 2013.

Fika Fika Cafe

No. 33 Yitong Street, Taipei (02) 2507-0633

40 (02) 2656-0133, Lane 321, Yangguang Street, Taipei

Written by Chen Weiyin   Photography: jujuphoto studio