You must see how to open a coffee shop. You must understand!

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

How many people want to open a cafe? how many? I don't know, but there must be a lot. In the past, I thought so, so I did it, up to now, it has been two years. But there is one question. I always want to ask: what is the charm of cafes? Let's look forward to it so much. Of course, you have to ask yourself first.

A comfortable room may not be very large, but it should have a window to let the light in and project it on the sofa all the time. Wood, wall paintings, sofas, curtains. From the inside to the outside, match the color and design softly. Put furnishings in the right place: pictures, photos, plants, dolls, lamps. We call it warmth.

To open a coffee shop, I don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run other businesses at the same time. This is the first choice you face at the beginning of your business. If you do not consider the start-up capital, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if you also consider franchise fees, business area rents, labor costs, investment costs and other expenses, there is little difference in interest rates. If the start-up capital is not high, can not join the chain of a well-known brand, you should consider starting your own business. Below, there are several types of cafes operating characteristics and suitable for the crowd.

Characteristics of individual store:

Operating area: about 50-100 square meters

Employ: 2-3 people

Store decoration: emphasize individual style

Atmosphere in the store: suitable for reading, dating, chatting, meditation, relaxation, etc.

Coffee making method: more professional, attaching importance to cultural taste, including siphon, Italian, follicle and so on.

Suitable for the crowd: generally speaking, personality shops are suitable for slow tone, with unique personality and people who pay attention to design taste. They love coffee, understand coffee culture, have a high level of education, and face a group of customers who also pay attention to taste. The operator of this kind of store has the closest relationship with customers, more like friends, the price of coffee is higher, and the service provided should be more perfect.

Features of the compound store:

Operating area: 100-150 square meters

Employ: 4-5 people

Complex forms: 1, books, tea art with coffee; 2, mainly meals, coffee drinks as a supplement; 3, online coffee, mainly online, coffee is just a beverage provided; 4, clothing, boutiques concurrently sell coffee

Suitable for the crowd: the compound store is suitable for people with some special talent or special combination background. Coffee is only one of the products in the store, not all of the business. Operators may have research on catering and may be interested in floral art. The main income does not come from coffee, but is interested in business projects. It is not easy to open up customers, but it is very loyal and stable.

Features of the franchise chain:

Joining chain stores makes it easier to start a business, and the management quality requirements for investors are not high, but the investment amount is relatively high, and a large amount of money needs to be paid. At the same time, personal autonomy is low. The advantage of joining chain stores is that they have a strong brand background, can bring some customers, and have patterned decoration, products, management, and service personnel to support them. They do not need to join in the early stage. In this type of cafe, the distance between the operator and the customer is the farthest.

Four misunderstandings of starting a Cafe

1. The preparatory work is not enough.

Yes, you love coffee, you can make good coffee, you know the local market, maybe you've lived there since you were born, and no one knows your city better than you do. But one of the most common mistakes made by coffee shop operators is to start investing money purely on imagination without doing a good job of preliminary research and market analysis. It is true that you have ideals and motivation, but you cannot succeed with these alone. There is a lot of preparatory work for you to complete. For example, to calculate the flow of people at future locations, to find out how many local people drink coffee every day, to see what your competitors do, don't make blind predictions, everything should be verified by facts.

two。 Do not know the rental price of the store

Many coffee shop entrepreneurs end up in front of high rents. In order to ensure the long-term operation of the coffee shop, you must ensure that the rent does not exceed 10% of the monthly running water. Find out how much the nearby coffee shop rents, and be prepared to communicate with the intermediary or the owner of the house. Remember, if the store rent is too high and does not match your running water, it will be difficult for you to succeed.

3. Insufficient interaction with local communities and businesses

Wishful thinking that guests will come naturally when the business opens? Wrong! People will visit only if they know who you are, and if they don't interact enough with local communities, companies and organizations, people won't know you exist at all! Therefore, be sure to invite as many employees, social organizations and residents of nearby companies as possible before the opening, especially at the opening ceremony. only in this way can you have the opportunity to establish contact with these potential customers and provide a guarantee for long-term and stable business in the future.

4. Do not pay attention to detail

When the coffee is ready, the coffee shop will be successful! Wrong! This may be the misunderstanding of many coffee shop entrepreneurs who focus too much on making high-quality coffee and ignore the importance of other details, such as keeping the store clean, the way products are displayed, the attitude of service, the selection of employees, and so on. Customers will not miss any details, so any small mistake may lead to your ultimate failure.

Ten steps to open a coffee shop

First, determine the business content and target consumer groups, site selection, re-location.

Location is the most important thing in the investment of coffee shop. If you have decided to invest in a coffee shop, the next job is to break through iron shoes to find the best business location, and we usually ask investors to choose a location, a location, and a location. Because it is important to get close to the customers who support your business, they are the foundation of your survival. When you choose a site, count the customers there, talk to nearby merchants, and find out what's going on there, when the passenger flow is high, and who are coming here to spend money.

Second, make a plan, name the company and design the company logo.

Third, prepare to invest in equipment and collect equipment data of various specifications.

Register and register with the departments of industry and commerce, health, fire control and taxation.

Fifth, calculate the start-up capital.

Buy coffee machine equipment: coffee machine, grinder, etc.

Seventh, design coffee list.

Looking for coffee suppliers, dairy products suppliers, condiments and other food suppliers, other non-coffee beverages, paper products, utensils, etc.

Make marketing plans, hire staff and prepare training materials.

Get your inventory ready for business.

one

It's a must to open a shop! You need a list of the necessary equipment for the cafe bar.

For a professional coffee shop, the design and decoration of the bar is a vital part. It is the operating room for baristas to make drinks and a place for communication and interaction with customers.

Only when the bar area is set up reasonably can the quality of the product be guaranteed, and the product is really the facade sign of the cafe. A good bar area can not only make baristas exert their talents fully, efficiently and quickly, but also take into account the communication and communication with customers.

List of necessary equipment for coffee shop

The comprehensive price ratio is high, if you intend to open your own coffee shop, this will be valuable advice for you to open a shop. If you already have a coffee shop of your own, you can also refer to our equipment list and reorganize your bar area according to your needs.

Bean grinder system:

A MAZZER Super Jolly bean grinder made in Italy, a Rancilio Rocky bean grinder made in Italy, a Japanese small Fuji electric bean grinder Fujiroyal Fuji electric bean grinder Rmur220 ghost tooth 220V Japanese original imported, the price is about 3000, or Mazzer Mini Italian quantitative coffee grinder, is a commercial professional Italian bean grinder, is a professional bean grinder, suitable for professional coffee shops, the price is about 4000 yuan

Optional bean grinder (reference)

Mazzer Mini quantitative Coffee Grinding

Is a commercial professional Italian bean grinder, is a professional bean grinder, recommend a more suitable for small coffee shop, the price is about 4800 yuan +, mainly used for Italian quantitative coffee grinding, control the amount of coffee beans each time, and the relatively small size of the bean grinder, this one also meets the use of feverish coffee lovers.

Mazzer exclusive research and development of the stepless adjustment cutter head, so that friends can adjust the thickness of grinding, accurately match the characteristics of beans and the needs of friends, its cooking handle rack, easy to fix the handle and make the grinding powder really fall into the filter cup, and contains the grinding outlet of the dispersion net, which can effectively improve the production of the powder. All in all, this is a company with a conscience, which is worth studying.

BG

This bean grinder can only produce single coffee (not for Italian grinding). The market price is 5500. The design of the bean warehouse is not convenient to switch between different coffee beans. Without considering the waste of grinding time and the need for a small brush to help the beans jump off the edge of the warehouse, everything is fine. It looks very beautiful visually, because it is light, if you are a small independent cafe, I believe the thinking about the so-called production line is also constantly adjusting, buying one can set the time and weight. With LCD touch screen (which sounds very tall and high), friends can set the grinding time of each button in advance, and the minimum spacing can be set to 0.05 seconds. You can also use manual keys to determine the grinding time and powder quantity. And it is a single mill that can be carried away by a girl, which is really a good thing.

Mahlkonig EK43

After someone used EK43 to make espresso in the WBC barista competition one year, it gave everyone a strange enjoyment. As a result, a new round of machine burning movement began. All of a sudden, I found that the coffee friends around me began to talk about this bean grinder, and then went crazy to pursue and buy it. And the manufacturers began to be shameless after tasting the sweetness. Sponsor competitions, stipulating that some competitions can only use their machine blabla. This is a well-deserved new generation of machine god, his frequency has reached the level of arcade, these days, there is not an EK43 town shop, are embarrassed to tell others that you sell single products

This is the coffee powder ground by EK43: the data show that the EK43 grinding particles are not only the smallest, but also the most uniform, which means that the extraction of coffee is more uniform, the degree of extraction tends to be perfect, and there is no over-extraction.

Ditting KR804

The material and design of the grinding cutter head has always been the core of the Ditting bean grinder. When the grinding machine is driven by a high torque motor, it must be able to resist the heavy load produced during grinding, and the advantages of the grinding cutter head design can make the coffee beans consistent in thickness and fineness after the grinding steps. More importantly, during the grinding process, make sure that coffee beans do not overheat and affect the flavor of roasting. Half a century later, the Swiss precision bean grinder produced by Ditting grew with the changing needs of the industry and set a set of standards for the bean mill industry.

Ditting kr804,ditting, the artifact in the coffee mill, originated from Switzerland, started to produce auto spare parts, and then gradually transformed, devoting itself to the research and development of the grinding plate material of the coffee grinder. This kr804 comes from ditting and is one of the masterpieces with a high photogenic rate.

Compak R120

Compak, from Spain, is definitely an unpopular brand and its visibility is also very low. But with this freak R120, he was born in the bean grinder world. R120 is definitely the Titan in the bean grinder. With a huge knife head, unusual figure, the weight has reached an unprecedented 38 kg (net weight). And many designs in the commercial single bean grinder is also very special, such as: all-metal aluminum alloy shell thickening, internal use of chain drive adjustment, servo motor assisted pulverization and so on. Under a series of strange combinations, the price is also shocking.

In terms of taste, using EK43 and R120 to grind and extract espresso, we all agree that the espresso of R120 has more hierarchical changes in taste, higher sweetness and more substances extracted, which must be due to the younger powder. Whether it is good or bad depends on the user, because it has to be used with beans and young and rough, because similarly, bad substances will run out because of the high extraction rate, so it depends on the cooperation of baristas.

In the cupping section, use EK43 and R 120 to make a comparison. In the dry incense part, everyone feels the same way, EK43 is better, R120 is more implicit. When it comes to cupping, we use the same coarse coffee powder mainly in 24 mesh (0.8mm). With the same amount of powder, the same water temperature and the same time, we find that R120 tastes more varied and sweeter and sour than EK, while EK is more stable, sweet but less changeable, which is the same conclusion for all of us.

Mahlkonig Guatemala

Guatemala, from the family of the Devil King, originated from the Stawert M ü hlenbau Manufacturing Company. The traditional family business was founded in 1924 in Hamburg, Germany. The first is the production of industrial electric motors. Soon, the company was widely involved in other mechanical grinders, such as coffee, corn, and spices. Since 1960, the company has been focusing on the production of coffee grinders, and now more than 90% of MAHLK?NIG 's product lines are professional coffee grinders. GUATEMALA Lab (Guatemala) is the use of 65mm cutterhead, the price is not cheap, Guatemala grinding particles with sharp edges.

Eureka MCD4

Eureka, from Italy, was born in 1920. Before World War II, it was a manufacturer of electric milk machines. After the war, it began to switch to other food and beverage equipment, and the coffee grinder is one of them. At present, Eureka is already focused on making a coffee grinder. Eureka's product line is relatively rich, and there is no lack of good machines, but it is a minority brand in China, mainly because there are not many people to choose and low visibility. Simple design, metal fuselage, rapid powder production, wide grinding scale, disadvantage: the biggest disadvantage is that the residual powder rate is too high.

Coffee machine system

Italian La cimbali M29 double head semi-automatic coffee machine (matching coffee brewing handle: two coffee handles, one coffee handle, one perforated filter), one powder press (buy according to the size of brewing handle: if equipped with powder press with coffee machine, you don't need to buy separately) one large plate brush (clean operating table), two professional cleaning brushes for bean grinders (clean bean grinders)

Optional coffee maker (reference):

Faema E61 sub-master boiler

When it comes to son-mother boilers, we must talk about E61. In 1961, the E61 coffee maker launched by FAEMA Pegasus has a cross-era significance for coffee makers:

㈠ established the structure of heat exchange master boiler (now most middle and low-end commercial coffee machines use this, practical, cost-saving, the principle will be introduced later)

㈡ established the specification E61 for the brewing head of most commercial coffee machines (58mm powder bowl with handle in contact with the coffee maker)

㈢ E61 also achieves simple pre-soaking and heat preservation of the head.

LaMarzocco GS3 MP semi-automatic coffee machine

Toy coffee knows that the stability of water temperature and pressure of the machine is the key to the production of Italian coffee machine. The GS3 can control the fluctuation of the extraction temperature within 0.5 degrees Celsius and the pressure is quite accurate. There is also fine workmanship, people can not put it down. The saturated brewing head exposed outside the mainframe, and the retro MP manual cooking lever all show extraordinary design skills, coupled with Florence handmade, BIGGER burst watch! My mother no longer has to worry about the temperature difference of my E61 cooking head.

The water temperature of the machine can be set in 0.2 degrees; the real-time display of the temperature of the bubbling head can also make the cooking control easier; the pressure of the steam boiler can be adjusted through the menu; the booting appointment and other practical functions are very satisfactory! Of course, the most favorite is the extremely high quality of cooking extraction!

Florence handmade, close-up of the head, putter feel very good

Casadio Casadio

Reference price per head: 12000

Features: sub-master boiler, boiler size: 5.9L, external water pipe, (ps: this section 3-hole steam head, 4-hole is best used, 2-hole is also fine, 3-hole uncomfortable, 5-hole can be used by God)

Nuova Appia 2

Double head reference price: 18000

Characteristics: master boiler, boiler size: 11L, external water pipe.

(ps: durable operation is affordable, with the same price, such as Kimberly, the performance-to-price ratio is similar, they are all son-mother boilers, there is nothing to struggle with. There are 340,000 coffee makers, but I think the performance-to-price ratio is really low, so I won't list it. )

Astoria plus 4 you

Double head reference price: 53000 yuan

It shows the extraction time, has strong practicability, and is very useful for coffee quality control, and the technical price is very low (still common in digital newer models).

Features: three boilers, boiler size: steam 8L, coffee 1.2L × 2, highly digital

Nuova T3 double head

(former WBC competition model) reference price: 58000 yuan

Features: three boilers, steam 14L, coffee 0.7x2, highly digital, T3 steam boiler, coffee boiler, brewing head three heavy PID temperature control.

Kees speedster speedster

Reference price: 75000 yuan

Features: the function is similar to la marzocco gs3, the boiler is larger, steam 3.5L, coffee 2.1L, special is the metal demon shell.

Bar utensils

Two coffee thermometers, one 1000ml coffee cup, two 600ml coffee cups, two 350ml coffee cups, two 450ml manual double-layer milk foam pots, 4 1.5oz coffee glass measuring cups, one electronic timer (not suitable), one coffee dregs bucket (preferably purchased or made by yourself), one long handle brush for brewing head (plastic or steel brush head), One cleaning brush for the cooking handle (the width of the brush head is less than 50mm)

Italian boiler cleaning tablets (spare) and Italian flushing powder (one barrel each)

One water purifier and one 8L water softener for coffee shop (including matching connecting pipes and elbows)

Fourth, seasoning table

Several syrup taps (the same brand as using syrup), several syrup seats (depending on the quantity of syrup) Can be self-made), three sauce spouts (of the same brand as sauce), several metal wine nozzles, one acrylic seasoning table (self-made for napkins, sugar bags, mixing bars), a large double-layer steel ice bucket (if the bar has a special ice trough), a medium stainless steel ice shovel, one ice clip, several 1L cream guns (depending on the amount of flavored cream), 1.5L Sudar guns, two 550ml steel snow kettles, One steel snow kettle made of 750ml, two cocktail spoons (about 25cm in length), two western food service spoons, two cocktail spoons, a set of steel wine dispensers, several 1.5L juice buckets (recommended Korean LOCK&LOCK), one cocktail salt side box, one cocktail lighter, one can opener, one measuring spoon (four), several sugar bottles, one seasoning box, one cocktail lighter. Several seasoning bottles and one large gelatinous trash can

Light meal equipment

Two induction cookers, one microwave oven, one oven over 30L, one steak steak board (electric heating), one commercial electric rice cooker (more than 30 people), one electric frying oven (double trough), two muffin machines, one sandwich machine, one set of flat-bottomed western food pans over 9 inches (soup pot, steamer, wok, etc.), one set of western food spoon, one set of western food cutters, two chopping boards (raw and cooked separately), a range hood, a set of cooking pans, etc. Two stainless steel buckets with cover (more than 10L) and a set of mesh spoons.

9. List of hand-made single-item utensils

Hand punch pot (Bonavita temperature control long mouth thin mouth pot "Kettle", Kalita crane mouth pot, KALITA copper pot 900 Kalita 700), filter cup (Hario V60, filter cup Kalita Karita, key family tapered diamond filter cup), filter paper, temperature machine, said, sharing pot (HARIO V60 cloud sharing pot 600ml Magi Kalita] sharing pot 600ml)

2. Determine the size and orientation of your bar

Is your bar adequate? What does a bar need?

1. The counter top must be placed: a cash register about 60*40cm, three containers for straws about 15*15cm*3 (thick straws, thin straws, spoons), a paper towel position about 20cm*10cm, a cup cover position about 10*10cm*2 (paper cup covers and plastic cup covers), if it is a coffee shop must put coffee machine and bean grinder. Cup holder space is negligible.

Must be placed under the bar: spare cups, straws, paper towels and other small items and unsealed raw materials, in which raw materials will take up a lot of space. If your cash register is not an all-in-one machine, but is assembled by a computer, then you also need to leave a place for the mainframe.

If the bar you design is very small, and the raw materials will only accumulate more and more in the future, then reserve the space for the above items and put some spare area a little bit.

And when making a bar, there must be at least one drawer with some small items and materials.

Let's start the process.

The humidity and storage time of coffee beans are constantly changing, and the wear degree of bean grinder blades has also changed over time, so baristas should adjust the bean grinder regularly to ensure that the ground coffee powder remains perfect.

The coffee shop has to adjust the grinding degree every day, and some even adjust it once in a few hours, if there are strict requirements for the extraction results, because the beans are changing at every moment, and even the air pressure, temperature and humidity will have an impact on the extraction. And Italian high-pressure extraction, will expand the influence, know how to adjust, is a good barista's self-cultivation. Adjust espresso reasonably according to air humidity and room temperature.

Turn on the lights in the bar area, count and check the goods. Check the operation of ice maker, freezer, coffee machine, bean grinder, turn on coffee machine and preheat. Clean the sanitation in the area, the outer bar, the inner bar countertop, the rear bar operating counter and the floor, all cabinet doors. Check whether the cups and utensils are adequate, clean and bright. Raw materials are needed for resupply. Prepare milk for cold storage.

Open a shop!