Coffee beans from a single producing area in China, Starbucks will tell the story of Yunnan.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Starbucks has launched its first coffee bean from a single producing area in China, Starbucks Yunnan Coffee Bean, which has been available for a limited time in the Spring Festival this year. This coffee uses 100% high-quality Arabica coffee beans grown in Yunnan. It is a product polished by Starbucks Yunnan Coffee growers support Center in cooperation with local coffee farmers for 4 years. It is also a feedback from Starbucks' years of deep cultivation of the Chinese market.

"We can't wait to share this Chinese coffee for the Chinese market with our customers. It not only has the excellent quality of Starbucks' preferred coffee, but also has a unique Yunnan imprint. " Wang Jingying, chief executive of Starbucks China, said: "Starbucks Yunnan Coffee beans are full of our sincere respect for China's coffee growing industry. it marks another step forward in improving Starbucks' value contribution in China-from growing coffee to providing customers with a pure Starbucks experience in stores."

Inject your heart into the coffee to remember the taste of Yunnan.

Starbucks Yunnan coffee beans are 100% high-quality Arabica coffee beans grown in Yunnan, processed by washing, moderately roasted, with slight acidity, accompanied by a soft herbal flavor, and are described as "round and balanced. Rich and smooth".

The distinctive Yunnan style of this coffee is also concentrated in its tailor-made packaging design: bright red and lake blue, rendering the serenity of green mountains and gurgling rivers, and tea gardens and coffee terraces across the pathways, embedded in the vast wilderness, outlining the exquisite silhouette of Yunnan Xanadu.

Yunnan Pu'er, the producing area of Starbucks Yunnan coffee beans, is the "coffee capital" of China, with the Tropic of Cancer passing through the city. It is at the same latitude as the world-famous coffee producing areas such as Colombia and Jamaica. The average elevation of the producing area is 1200 meters, the rainfall is abundant and the temperature difference between day and night is large. The subtropical monsoon climate and the unique geography of Yunnan also give this coffee an easy-to-identify flavor.

Tong Yalun, director of Starbucks Yunnan Coffee grower support Center, said: "what we are committed to achieve is to steadily present these easily identifiable Yunnan coffee flavor elves in batch-grown and processed coffee beans. Like dozens of Starbucks partners in Pu'er and thousands of local coffee farmers, Tong Aaron is the behind-the-scenes hero of this coffee.

Pay homage to Chinese coffee growers with love

Starbucks Yunnan Coffee grower support Center was established in Pu'er, Yunnan Province in December 2012. It is the first Starbucks coffee grower support center in Asia and the sixth coffee grower support center in the world. With the support of the Yunnan Academy of Agricultural Sciences and the local government, the center provides free knowledge training and technical support to coffee farmers in their producing areas, such as coffee cultivation and processing, as well as promoting the training and certification of the "Coffee and grower Equity Code" (C.A.F.E. Practices). This globally recognized coffee knowledge system and planting practices guide Starbucks and Yunnan coffee farmers to continuously improve coffee quality while promoting long-term sustainable coffee cultivation to raise social, economic and environmental protection standards.

Over the past four years, Starbucks Yunnan grower support Center has trained nearly 10000 people, and more than 1200 coffee farms have passed C.A.F.E. Practices certification, with a total planting area of more than 11000 hectares. Of these, 576 farms were certified in 2016 alone. Also warmly welcomed by local coffee farmers are the strategies such as Kanban management and high quality and high price innovated by Starbucks in the coffee raw bean processing plant, so that the preferred Yunnan coffee beans can be taken care of from planting, acquisition to processing. This time, the advent of Starbucks Yunnan coffee beans with a stable and easily identifiable unique flavor is undoubtedly Starbucks' best tribute to the hard work of thousands of Yunnan coffee farmers.

"the Starbucks Yunnan Coffee Project aims to bring positive changes to the local community, and we are pleased to see that this beautiful vision is being methodically translated into practical achievements." Wang Jingying, CEO of Starbucks China, said, "in the future, we will continue to use the Yunnan Coffee grower support Center as the platform to share Starbucks' unique understanding, expertise and technology of high-quality coffee. Develop together with the Yunnan coffee industry; with the help of Starbucks' leading position in the global coffee industry, we will present outstanding Yunnan coffee to China and even the global market."

Previously, Fengwu Xiangyun Integrated Coffee, Starbucks' first comprehensive coffee bean made from Yunnan coffee beans in China and coffee beans from other producing areas, has won the favor of many coffee lovers since its launch in 2009.