Quit a high-paying job and open the most romantic cafe just to fall in love with coffee

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As Haruki Murakami said: sometimes, the so-called life

It's just the warmth of a cup of coffee.

A cup of coffee, a book, a piece of music

It can bring people back to a refined life.

For Wang Xi, founder of CC boutique coffee

The taste of life may be more than just a cup of coffee

But the taste of coffee is closer to life.

As a Beijing girl who has worked in the world's top 500 foreign-funded enterprises for more than ten years.

Wang Xi has experienced an era of rapid development of brand innovation and market change.

After years of struggle, she has become the envy of others.

But these are all external halos given by standing on the stage of big companies.

For Wang Xi, who loves coffee, life is like coffee.

I'm tired of the company's coffee maker and Starbucks downstairs.

What if you don't want to make do with a cup of coffee, let alone make do with your current state?

Her answer is simple and powerful--

Decided to take the first step from your favorite coffee.

Let yourself be a shining sun and have the courage to pursue your true self.

She firmly believes that as long as you work hard, both failure and success are equally valuable.

In July 2016, with the opening of CC Cafe in Xizhimen, Beijing

Wang Xi also officially started his own pure life.

She decided to call the brand CC, which is actually Coffee Craft--.

Make coffee carefully like a work of art.

CC Cafe

It's not difficult to make the cafe stylish, but it's hard to make the coffee taste good all the time.

As an independent boutique coffee shop that personally practices the third wave of fine coffee beautification.

CC Cafe is most recognized for its ultimate pursuit of coffee taste and quality.

Strict scientific data control, unique techniques and craftsman-like demands

It is a necessary standard for every cup of CC coffee.

This idea is also integrated into CC hanging ear Coffee.

This is no longer the time when coffee is more bitter and better.

Really good coffee.

It began to control every detail from the producing area of beans.

The ultimate work to restore the true flavor of coffee.

Boutique coffee is something like this:

It doesn't dissolve quickly, it abandons milk without sugar.

It's not dark enough, nor bitter enough.

But it's pure enough.

As the rebirth of ancient coffee with a long history and culture

CC is such a boutique coffee. It walks out of the cafe and hangs its ears.

Put aside all the complicated decorations and stereotyped bitter impressions

Start again and return to your true self.

Bright red color and rich aroma

The ever-changing sweet and sour taste between the wisps.

And hanging ears can be easily operated anytime, anywhere.

Every mouthful of CC coffee has a mellow and pleasant aftertaste.

The smell of the natural region from the coffee bean itself

CC coffee only uses seasonal beans from small producing areas of the world.

Adopt no more than 5 German POBAT professional roasters for fresh baking

Cultivate beans carefully and let the coffee exhaust naturally.

Let the flavor precipitate and become more lasting.

Tear it open and you'll know it's good coffee.

CC coffee is only roasted with a score of more than 80 points.

Quantitative grinding of high-quality coffee beans based on

Tear open the package and smell the smell of fresh grinding.

Coffee is fragrant and unadorned.

Light floating out of a trace of bitterness, a wisp of fragrance.

Insist on the cup test every week.

CC Cafe always insists on cup testing every week.

From the origin, flavor, to the way of treatment, to the degree of baking, etc.

While controlling the quality of every aspect of coffee

It can also popularize the knowledge about coffee to people.

The most suitable cup for hanging-ear coffee

In order to solve the problem in daily life

People don't want to make do with the coffee problem.

Let CC Fine Coffee get out of the Cafe

Bring more people really pure good coffee.

The CC team went through several rounds of testing

It is found that 8cm caliber is the most suitable for hanging earbags.

And the capacity of 150-200ml happens to be

The most suitable water consumption for a cup of CC.

CC hanging ear coffee gift box

It is not enough to make a cup of fine coffee.

The CC team is willing to make breakthroughs and keep innovating.

After six months of continuous improvement and polishing

CC boutique coffee launched meticulously-- the new CC hanging ear coffee gift box!

Put freshly roasted coffee beans in a custom gift box

Let people see intuitively

While the boutique coffee beans from small producing areas

You can also smell the sweet fragrance of coffee beans.