The cafe owner cried: why do post-90s employees always resign? why don't we hire "apprentices"?

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Many coffee and catering owners sigh:

"what on earth are the post-90s thinking?"

In your eyes, is it the post-90s?

He was labeled as "unruly", "unruly", "irresponsible" and so on.

The post-90s are not convinced.

The post-90s consider themselves a casual, independent and reliable generation!

In the face of the workplace, their biggest busy thing.

There is obviously a big difference between this kind of self-knowledge and the cognition of the outside world.

Please call me Lei Feng.

In fact, what you don't know is that they have gone directly beyond the low-level needs of survival and security to pursue emotion, respect and even self-worth.

This means that salary, job security and stability are no longer necessary factors for post-90s to choose a job. Dignity, value and prospects are the deepest expectations of the post-90s generation in the workplace.

"the thinking of the post-90s generation is very diverse now. He chooses to work not only for treatment, but also to give him a lot of humanized things. Post-90s do things that I like, I am interested in, and I am talented.

According to the survey, most people of the post-90s generation think that the boss is the one who keeps drawing big cakes, and even 1/4 think that the boss can be directly replaced.

In fact, in my opinion, "communication with the post-90s is no different, but the communication language and way of communication should be changed." You have to use the language that this group can understand and communicate with him in the way he likes, in order to move their hearts.

For these post-90s, what they need is not a spoon-fed cultural brainwashing, but a sense of participation, respect, honor and belonging. Is that how you manage them (them)? If not, you need to reflect on it.

Why don't we recruit apprentices?

I have received a lot of resumes and consulting intentions of the post-90s generation, all asking if they can apply for an apprenticeship.

Among them, there is no shortage of job seekers who have been engaged in coffee production for several years, or have the money on hand, waiting only to learn to open a shop.

And many people say that they can make coffee without being paid.

We can have zero foundation, but we don't recruit simple apprentices.

And will not hire "No salary / salary doesn't matter."

Interviewees who can make coffee are not hypocritical. Many librarians may have encountered similar situations.

It must be understandable, but many candidates don't understand:

Why not free labor?

And isn't it the job of a coffee shop to make coffee?

One. Respect the choice.

In the coffee industry, there are differences among baristas, waiters and coffee apprentices.

But in essence, they all belong to the catering service industry, and there is no absolute distinction and no absolute specialty.

All need to serve attentively and build their own skills calmly.

There is no need to humbly position yourself in an inferior position.

If you look down on the industry and yourself, you will let your personal development be bound by the pattern.

two。 If you choose the right direction, you will be rewarded if you give.

Becoming a barista and making coffee well is a process of learning and precipitation.

It's just that everything has a cost. It's called working for free with your own.

In exchange for coffee skills, experience and practical opportunities, there is no inevitable link between the two.

For the employer, the employer should pay, and even the humble job and occupation are valuable.

What's more, baristas are not humble and should be respected.

Practitioners (or prospective practitioners) should first of all respect the career they have chosen or are about to choose

For practitioners, the most appropriate way to achieve the goal of learning

It should be to pay corresponding energy and financial resources to improve their attention and understanding of the industry.

In order to get a systematic and comprehensive grasp of skills and thinking.

In this way, we will clarify the powers and responsibilities and set a time limit, so that we will not be confused. Otherwise, the human exchange without cost is the highest cost.

three。 You don't want to take detours, but you have to take a straight road with your heart.

The coffee industry is the pearl polishing of precipitation and accumulation, not the Internet with the outbreak of miracles.

Putting aside the operation of capital, it is difficult to be short and fast, and it is impossible to pinch the head and tail.

The ideal is plump, but the reality is bony.

Ask yourself your original intention before opening a coffee shop.

Whether because of true love and dare to accept the hardship of the entrepreneurial process, the loneliness of the craftsman process.

While stealing teachers and learning skills with the mentality of an apprentice is scattered.

It is difficult to meet expectations, it will only wear away your original passion and courage

four。 Work is a responsibility.

The mentality of an apprentice cannot support the feelings and survival of coffee.

Even if according to the conventional understanding, if you want to make coffee well, you should first enter and be familiar with the industry and believe that you can bear hardships.

But the subtext of apprenticeship and free work is: I am only responsible for making coffee, the task is just to study

The life or death of the coffee shop has nothing to do with me. Which boss dares to use such an apprentice?

Unless you are really willing or eloquent, convince your boss that you can be an apprentice for life

five。 A maverick industry in the tuyere

Coffee is a personalized and emotionally branded industry, in recent years

With the improvement of consumer spirit and economic level, it has developed rapidly.

And from the point of view of commercial store consumption, the market is becoming saturated.

The purpose of exchanging apprenticeship for technology and copying for market is invalid under this premise.

As for the identity of the apprentice, it is easier to lose the soul of personal ambition.

Once you find that the speed of your progress is far less than the progress of the coffee industry.

Will directly crush the original intention of a person's feelings.

six。 You have to work very hard to look effortless.

Whether you work for yourself or for others, for many practitioners who have entered or are ready to enter

What you see is the brilliance and splendor of the coffee surface, a popular and low-threshold profession, and you want to be admired by all.

More need dedication, respect, love and efforts, gorgeous is just a coat.

The orientation of an apprentice, at least in reality, does not make people understand how to achieve ingenuity.

Pure treatment of coffee, regardless of the result, only the process.

seven。 A journey of a thousand miles begins with single step

Non-rigid demand catering service industry is not easy to do anywhere, because the competition is too fierce

But many entrants do not want to be different, but to take their place.

The initial goal of the apprentice is to exchange labor for experience, and then trade technology for market.

On the contrary, the biggest cost of coffee has become an advantage in the eyes of most apprentices.

I hope that after learning, I can realize my coffee dream at a low cost, but it backfired.

If you can copy it easily, what you can learn is worthless. Countless people have done it before you copy it.

Technological advantage, network effect, economies of scale, brand effect, easier said than done.

It is precisely because of the low threshold, if you are not willing to face the difficulties in front of you, humble, trivial, down-to-earth to do every accumulation, no matter how good the concept and model, coffee can only be a mirage.

eight。 Coffee is a drink and a coffee shop is a commercial body.

In terms of business and projects alone, industries that are not easy to replicate are actually more expensive.

You can open a coffee shop of your dreams with hundreds or even tens of thousands of dollars.

But only if you are familiar with coffee skills, culture and business model and balance it.

As well as personal efforts and emotional value, can be recognized and accepted by the market and ordinary consumers.

In the coffee industry, like other industries, there are no fairy tales, some are winners and losers.

Take their own humble and small, scoff at capital and reality, the vast majority is a pipe dream.

nine。 Recognize yourself and make your own style.

Imitation is never competitive, and the scale and timeliness of success are limited.

Whether you are a company, a store or an individual, have the ability to co-exist with change, even if you just want to be a craftsman.

There are no great gods in the coffee world. Only hard-working people and smart people.

I don't improve my personal quality and skills.

But let the whole coffee industry provide everything, which is tantamount to making things worse.

Low threshold does not mean no technology, low cost and micro-input.

On the contrary, we need more. What coffee needs is not greed for greatness and perfection, but simplification, knowledge and peace.

ten。 Do what you do, love what you do

No matter what you do, please like it first.

Coffee doesn't need too much load.

All you need is enough respect, dedication, heart and precipitation.

It is a success to persevere and achieve it. Spiritual practice is for dignity and freedom!

eleven。 Where there is survival, there is dream.

If you can just be a cafe,

Paranoid to make coffee, make coffee, can work at the right time

Maverick, but can continue to survive

It doesn't matter what you learn, you can't do anything too much.

Source: @ Cafe Alliance Weibo [Cafe owner cries: why do post-90s employees always quit]