African Coffee Fragrance in China

Zhang Qianqian, a post-80s Beijing girl, disagrees with her parents' view that "it is a face-saving project for Chinese to enter a cafe." in her view, coffee has long replaced tea and become a part of life in the eyes of some Chinese young people. She is optimistic about the Chinese coffee market.

Coffee from Africa began in the summer of 2010. Zhang's friend brought her several bags of coffee from Ethiopia. After tasting it, Zhang decided that it was the best coffee she had ever drunk from different places. She even came up with the idea of throwing the rest of her family's other brands of coffee into the dustbin.

What fascinates Zhang Zhuan is a coffee from Ethiopia, called Limu Coffee, which grows between 1400 and 2000 meters above sea level. It not only has good acidity, but also has a strong nutty aroma with the intensity of wine.

Not only fell in love with this taste, Zhang also planned to sell it to China. In 2010, when the weather in Beijing was getting colder, Zhang came to Ethiopia to buy coffee beans from farmers, and then processed and roasted them into washed coffee and sun-cured coffee. Among them, the washed coffee is processed with freshly picked fully ripe fruit, which is carefully picked and closely monitored by professionals. The picked clean coffee beans are pulped on the day of picking, then fermented, washed, dried and peeled. The humidity of processed coffee beans is kept at about 12%. Sun-dried coffee beans will be placed on a concrete floor or on a high table to dry to about 11.5% humidity, then peeled and cleaned.

At present, the Chinese coffee market is forming and developing rapidly. Although there is no tradition of drinking coffee in China, and the entire consumer market has only begun to take shape in the last 10 years, according to professional analysis, coffee consumption is growing rapidly, between 10% and 15% a year.

If Africa can sell coffee directly to China and step up publicity, it will become a reality to export coffee to the world's fastest-growing market. At present, there are not many African countries that sell coffee beans directly in China, Zhang said. She knows that Uganda sells coffee beans directly. The East African country sells roasted coffee beans in China, which can gain higher added value. Although coffee beans from Uganda, Kenya, Ethiopia and other African countries have long been well-known in other parts of the world, few people know about them in China. African Coffee entering China still needs to spend more energy on marketing and raising its popularity.

Zhang also plans to open her own-brand cafes in several big cities such as Beijing, Shanghai and Guangzhou. Coincidentally, Ms. Li, a coffee addict who lived in Mozambique for many years, always felt that "domestic coffee doesn't taste right" when she returned home. She also cherished a small wish, that is, to promote coffee from Africa while satisfying her personal taste. to start a business.