Introduction to the Origin of Colombia Coffee beans in Colombia

Coffee may have been introduced by Jesuit monks in 1723, but opinions vary. Coffee gradually spread to various parts of the country to become a cash crop, but coffee production did not really begin to play an important role until the end of the 19th century. By 1912, coffee accounted for 50% of Colombia's total exports.

Colombia is well aware of the value of marketing and began to build a brand image very early. The creation of Colombian coffee spokesman Juan Valdez in 1958 was arguably their greatest success. Juan Valdez and his mule have become representatives of Colombian coffee, and their images can be seen everywhere on coffee packages and on different advertising campaigns, played by three different actors over the past few years. Juan Valdez has become an easy-to-identify brand (especially in the United States) and adds value to Colombian coffee. Colombian coffee has a unique position in the eyes of global consumers because of early marketing slogans such as "Alpine Coffee" and constantly promoted with "100% Colombian Coffee".

All these marketing programs are initiated and implemented by the Colombian Coffee producers Association (FNC). Founded in 1927, the association is quite unusual for the coffee industry. Although there are various organizations in many countries that specialize in export and promotion, there are few organizations of such a large and complex scale. FNC is a private non-profit organization that aims to protect the interests of coffee producers and is funded by special taxes on coffee export income. Because Colombia is one of the largest coffee producers in the world, FNC has huge funds and has become a huge bureaucracy. It may be inevitable to become bureaucratic, as FNC is now made up of 500000 coffee producer members.

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FNC not only ostensibly involves coffee marketing, production and financial operation, but also its tentacles go deeper into the community development level of the producing areas. FNC contributes a lot to social and physical construction, including suburban road buildings, schools and health centers. FNC has also invested in a number of industries other than coffee to assist regional development and improve the welfare of residents.

FNC and quality

In recent years, there have been some frictions between FNC and quality-oriented producers. Because FNC is in the interests of farmers, sometimes it may not be helpful to improve the quality of coffee. FNC has a research department called Cenicafe, which specializes in the cultivation of specific varieties, and many people believe that the promotion of Castillo varieties is aimed at improving yield rather than quality. However, both approaches have their own advantages and disadvantages, and as global climate change begins to have an impact on the stability of Colombia's coffee industry, it is also difficult to oppose a variety that ensures the livelihood of coffee farmers. in the end, some varieties with better flavor must be sacrificed as a price.

Production and marketing resume

To promote Colombian coffee, FNC coined the terms "Supremo" and "Excelso". It is worth noting that they are related to the size of coffee beans, but not to quality. Unfortunately, this classification also makes the production and marketing resume very blurred, because coffee beans using this classification may come from many different coffee plantations, which are mixed and mechanically screened and then graded according to size. Basically, this is average-grade coffee, and the name doesn't help buyers who want to buy high-quality coffee. The boutique coffee industry is committed to maintaining the existence of production and marketing experience. So if you want to buy amazing coffee, make sure the beans come from a specific area, not just the size of the beans.

Coffee taste

Colombian coffee has many different smells, some full-bodied with chocolate flavor, some Wan as sweet as sauce, with fruity aroma. There are great differences among different producing areas.

Producing area

Population: 47073000

2013 production (60 kg / bag): 10900000 bags

Colombia has well-defined producing areas that produce a wide variety of coffee. Whether you want round, full-bodied, vibrant, fruity (or somewhere in between) coffee, you should find it in Colombia. Each producing area is divided by geographical environment rather than administrative region. Therefore, it is quite common for coffee to be similar in each producing area. If you like coffee from one producing area, you may also like coffee from many other different regions.

Coffee trees in Colombia are harvested twice a year, divided into the main production season and the local secondary production season known as mitaca.