On American Coffee Culture-- belonging to the Coffee World of the United States

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The United States has more than 180 million coffee drinkers every year, with an average of 4.5kg of coffee per person per year. It is not only the world's largest coffee consumer, but also a world pioneer in promoting the "third wave of coffee initiative" and "boutique coffee".

Coffee History in the United States

Coffee was introduced to North America from Europe around 1607 and gradually replaced beer as the New Yorker's breakfast drink. Although coffee appeared in the literature as early as 1668, the first coffee shop in the United States did not open until 1691, the London Cafe (London Coffee House) in Boston. Then, in 1773, when the United States was still a British colony, in order to resist the unreasonable taxation of tea by the British government, all the tea to be returned to Britain was dumped into the sea, which not only triggered the later American War of Independence, but also an important milestone for Americans to change their tea drinking habits to coffee.

In 1808, the world's largest coffee shop also appeared in Boston, USA. Although coffee does not originate in the United States, it is the United States that really pushes it to the world stage and leads the world to the third wave of coffee and boutique coffee. The American Fine Coffee Association (The Specialty Coffee Association of America) was founded in October 1982, leading the world coffee to a more refined level.

American coffee culture and amorous feelings

At present, the population of the United States is about 315 million, ranking third in the world, mainly white, but because of the large number of immigrants from all over the world, the United States was once known as the "cultural melting pot." In this way, a country that brings together a variety of multiculturalism and ethnic customs also creates a unique symbol of frankness and freedom in the United States.

For modern Americans, drinking coffee is not only for refreshing, but also a fastidious and attitude towards life. Under the influence of busy fast food culture, American coffee is not only brewed quickly and conveniently, but also with some free and unrestrained color. For example, the American style on the east coast is stronger than that on the west coast, the flavor in the south is stronger than that in the north, and the strong flavor preferred by immigrants from southern Europe and Latinos is stronger than that of immigrants from Britain, Germany and northern Europe, which represents everyone's ideal of their own life.

In a place like the United States, where people like to savor life, people are inseparable from coffee and can drink coffee almost at any time. As a result, the coffee shop has become the third living space for Americans besides their own home and office. Below, I would like to share with you a few representatives of different coffee shops to get a glimpse of the coffee style of the United States.

Put the fine goods into the "bottle"

Blue bottle Coffee (Blue Bottle Coffee) is a chain cafe from California, USA, which features "boutique coffee from a single producing area". Because of the store's obsession with fresh coffee, the store insisted on using coffee beans baked within 48 hours and boiled every cup of coffee in a Japanese siphon pot. Even if there was no fancy latte in the early store, you could not choose a large cup, a small cup, or even order a cup of coffee. You have to wait 15 minutes, and you can't take out. But it is these rigid rules that the blue bottle creates the image of "you won't know what coffee is until I bring it to the table." it is also this "taste" wind that not only attracts many anti-bone customers, but also sticks to many financial and technological golden boys. some people even compare the personal aesthetics of drinking coffee in the blue bottle to owning Apple products.

It is the best than the characteristics.

Small espresso (The Little Espresso), which covers an area of only 2 square meters and can only hold two chairs and two waiting guests, serves an average of 35 guests a day. Coffee shop owner Adam Lowiss will use the coffee shop to challenge the Guinness World record for the world's smallest coffee shop.

World-class chain representative

The Coffee Bean & Tea Leaf, also known as "fragrant coffee", is one of the top five coffee chains in the world. It began in Los Angeles in 1963 and is now a multinational company with more than 900 chain stores in 23 countries, generating more than $450 million in revenue in 2012. It is characterized by a variety of store types, and most stores provide free Wi-Fi and the most comfortable space for customers.

Listen to coffee talk about history

Cafe Allegro, located in the University of Washington District in Seattle, was founded in 1975. It is the first place in Seattle to sell espresso. It can be said to be the representative of Cafe with a long history. Its founder, ─ Dave Olsen, is also one of the co-founders of Starbucks, so it can be said that Cafe Allegro is the original prototype of Starbucks.

The forerunner of coffee in the world

The pace of life in the United States is so tight and busy that people can't live without coffee 24 hours a day. Statistics show that it consumes about 1/3 of the world's coffee production a year, making it the largest consumer in the world. With the growing trend of boutique coffee, people gradually understand that going to coffee shops to buy individual coffee with specific producing areas, rather than ordinary lattes and cappuccinos, is particular about not adding sugar and milk, and even understanding that tasting coffee is like tasting wine. More and more specialty cafes are located on the outskirts of the city, each with different main selling points and have their own customer groups. The existence of the United States does lead the world to a more refined level and become a pioneer in the world. I hope to have the opportunity to share in depth in the future.