Coffee now single cup drink takes the lead in the new situation of health and integration.

The latest National Nutrition Plan (2017-2030) was released on July 19th, which mentioned that after the initial realization of scientific and standardized nutrition health, in view of the further improvement of national living standards, on the basis of scientific nutrition, development with the help of cloud computing, big data and the Internet to promote the development of health industry and nutrition industry, provide modern accurate, scientific and convenient nutrition health, and realize the accuracy and modernization of nutrition health. At the same time, facing the future development of national nutrition and health, relying on scientific and technological progress and innovation, we will promote the integrated and innovative development of nutritional health and scientific and technological revolution, artificial intelligence, learning and computer deep learning, so as to realize the intelligence and personalization of national nutrition and health.

With the improvement of the level of material consumption and the development of the times, the development of large health industry has become a global hot spot. With the continuous improvement of the income level of Chinese residents, the upgrading of consumption structure is accelerating, and people's requirements for the quality of life are increasing day by day. Looking at the development trend of the industry, the large health industry and its related industries will continue to maintain relatively high-speed growth. at the same time, industrial integration and intertwined industrial forms will provide a strong driving force for the development of the large health industry.

The era of big health drinks has come.

In recent years, young consumers' pursuit of health and fashion has accelerated the transformation and upgrading of the whole industry, which is reflected in the beverage industry, the demand for health is becoming more and more obvious; and the emergence of a new generation of technology also promotes the rapid transformation and development of the domestic health beverage industry, upgrading the industry and product form. The 2016 beverage industry satisfaction survey released by the China quality Association shows that the concept of great health is the mainstream health trend in recent years, and consumers' preference for high-sugar and high-calorie drinks continues to decline. Health, personalization and functionalization are the mainstream needs of consumers in the future.

With the improvement of people's consumption level, consumers' demand for drinks no longer stays at the shallow needs such as thirst quenching and taste, but has more requirements for the added value of drinks. "healthy consumption concept" has become a new consumption trend in China's beverage market in the future. Health is one of the biggest demands of consumers, and products with low content (low sugar, low cholesterol, low calories) will continue to be popular and grow. In the context of the pursuit of great health, the consumption of low-content drinks such as coffee began to rise as a new force.

Big data + Intelligent: coffee now to create a big healthy single cup drink

"although China's coffee consumption is still in the doldrums in terms of absolute quantity, from the perspective of development, China may become the most potential coffee consumption country in the world." Lu Yingzhi, founder of coffee now intelligent single cup coffee drink, said. Shenzhen Dingjia Hongsi Beverage Technology Co., Ltd. is an Internet + beverage company dedicated to the development and production of single cup beverages. Coffee now is the most popular single cup coffee product in China, which aims to provide consumers with healthy, delicious and convenient beverage services.

In order to maintain the brand advantage and comply with the development of the great healthy era, coffee now carefully selects the best quality coffee beans and dairy raw materials all over the world, so that it can not be added in industrial mass production, and at the same time ensures the health and delicacy of the products. Modern science and technology and new development concepts not only lead and promote the development of beverage industry, but also promote industrial upgrading and innovative development of nutrition and health work. In order to ensure the health and freshness of single cup products, coffee now has developed a series of coffee now single cup drinks with independent patent clusters. The cup body is made of more than 5 layers of high barrier composite materials, such as PP (polypropylene) and EVOH (ethylene). The interior is filled with ethylene gas, which has excellent barrier effect, and can avoid water damage, light penetration and air oxidation. Make coffee now single cup drink without any preservatives, additives, can also reach a shelf life of more than 18 months, will be the ultimate health. The single cup beverage machine developed by coffee now has a high and low pressure system, which solves the problem of high and low temperature production and extraction, realizes the scientific production of each cup of drink, and ensures that the nutrients in the drink are not lost.

In addition, coffee now adds an intelligent machine learning terminal that is also independently developed to the self-developed vending machine. Through the analysis of user preferences and health data by big data in the cloud, users can choose their own health and fresh drinks. Based on big data's personalized analysis, consumers can enjoy the ultimate user experience, creating a new pattern of health drinks.